• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Исследование маркетинговых коммуникаций в условиях модернизирующегося рынка
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
June 4, 2026
Machine Learning Models Can Help Reduce Volatility and Boost Stock Market Returns
The use of machine learning models makes it possible to achieve greater accuracy in predicting risks in the Russian stock market compared to classical econometric approaches. The predictive power of these models increases by 23%, while the average investor’s return can reach up to 13% per annum. These conclusions were drawn by Nikita Lysenok from the Department of Financial Market Infrastructure at the HSE Faculty of Economic Sciences. The paper has been published in Fundamental and Applied Mathematics.
June 3, 2026
Pocket Money, Personal Interest, and Family Practices: What Shapes Students Economic Literacy?
University students' economic literacy depends not only on their field of study but also on their interest in economics, the learning environment, and family financial practices. For example, students who received pocket money irregularly tend to perform better on economic literacy tests than their peers who received financial support on a regular basis. These findings come from a study conducted by HSE University involving more than 1,100 students from five Russian universities. The findings have been published in Cakrawala Pendidikan.
June 3, 2026
Creative Work as a Remedy for Burnout
The creative, supportive atmosphere and innovative methods at the Centre for Sociocultural Research make it appealing to early-career scholars. Over years of working at HSE University, they grow into researchers and lecturers recognised both in Russia and abroad. Chief Research Fellow Zarina Lepshokova and Leading Research Fellow Ekaterina Bushina spoke about their journey at the centre and at HSE, their research, and the role of mentors in their academic success.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Исследование маркетинговых коммуникаций в условиях модернизирующегося рынка

Гл. Раздел 5. Сотвеорчество . С. 380–385.
Sharina A., Gridneva E. A.
Language: Russian
Full text
Keywords: коммуникациивосприятиекодированиесообщениесимволы

In book

Регион в период модернизации: социальные институты. Материалы II Международной научно-практической конференции, 5 апреля 2013 г.
Н. Новгород: Издательство НИСОЦ, 2013.
Similar publications
«Служение» как деятельностный компонент гражданско-патриотической идентичности в современной России
Соколова Е. Н., Рудаков А. Б., Repina E., Вестник Томского государственного университета 2026 № 522 С. 119–129
На основе анализа более двух миллионов сообщений в социальных сетях, практики патриотического активизма в социальных сетях, а также данных интервью с представителями «служащих» профессий, выявлены факторы развития деятельностной компоненты патриотической идентичности. Сделаны выводы о ключевых мотивациях, роли личностных факторов и социализации в формировании социального капитала, а также о связи служения со значимыми ценностями – семьей, ...
Added: May 23, 2026
The interplay of objective fat content and subjective fat perception in determining consumer acceptance of bovine milk
Semenova D., Radygina A., Zaripova J. et al., Nutrition and Food Science 2026 P. 1–13
Purpose This study aims to investigate how objective (chemical composition, processing method) and subjective (perceived fat content) milk characteristics influence taste perception. Design/methodology/approach A blind tasting experiment was conducted with 36 participants who evaluated six commercial milk samples (all 2.5% fat) differing in thermal processing and brand territorial coverage. Each sample was tasted twice, yielding 432 observations. Fatty ...
Added: May 14, 2026
Цифровое будущее экономического регионализма ЕС: восприятие АСЕАН
Kanaev E., Актуальные проблемы Европы 2026 № 1 С. 225–241
The article aims to specify how the Association of Southeast Asian Nations (ASEAN) perceives the EU’s prospects for digital integration in the economic sphere stemming not so much from the statements of ASEAN officials, but from the objective factors pushing ASEAN towards cooperation with the EU. ...
Added: February 28, 2026
Символический интеракционизм Дж.Мида и Г. Блумера как теоретическая основа PR
Филатова О. Г., В кн.: Социальная теория и PR.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 3 С. 274–309.
В главе представлено влияние символическго интеракционизма на теорию и практику связей с общественностью. ...
Added: February 3, 2026
Словарь правовых символов и знаков
Баранов В. М., Isakov V., Н. Новгород: Нижегородская академия МВД России, 2025.
Symbols and signs are one of the necessary means of professional activity of a modern specialist. They allow us to capture phenomena and objects, give them a name, outline the scope of the problem field, identify its constituent elements in a situation, highlight the main thing in it, and give impetus to the construction of ...
Added: December 15, 2025
Актуальные проблемы современного информационного общества
М.: ООО «Парнас», 2025.
В монографии представлены результаты исследований применения цифровых технологий в образовательной деятельности, методов и инструментов оптимизации бизнес-процессов, управления образовательными и коммуникативными процессами в поликультурной образовательной среде, формирования личности в цифровой среде, деятельности субъектов в образовательных, профессиональных, семейных, информационных и поликультурных средах и др. Монография предназначена для научных работников, практиков, преподавателей, аспирантов, докторантов и студентов высших учебных заведений. ...
Added: November 27, 2025
Органы чувств в пространстве города
Mironova P., Меркулова А. А., Фольклор и антропология города, Российская Федерация 2025 Т. 7 № 3 С. 74–95
Traditionally, Delhi’s markets are oversaturated spaces for sensory perception: a cacophony of sounds, contrasting smells, and a vivid visual cascade. This study adopts a sensitive ethnographic lens to examine how bodily sensations relate to sociality, of- fering insight into the social order of the marketplace and an individual’s position within it. What markers evoke comfort ...
Added: November 9, 2025
От аутентичного танца к аутентичной личности: психосемантический анализ
Герц А.Б., Митина О. В., Мир психологии. Научно-методический журнал 2025 № 1 С. 156–168
The article is devoted to the authenticity of the perception of the Uzbek folk dance by various representatives of ethnic groups. The existing theoretical substantiations of dance as a non-verbal language are analyzed. The peculiarities of the influence of factors of ethnicity, the gender of the respondent, as well as the characteristics of the presented ...
Added: October 19, 2025
The Role of Western Media in Shaping the Perception of Russia by the Population of West Africa
Зинг М. Й., Shishkina A., Asia and Africa today 2025 No. 8 P. 31–38
This study is aimed at assessing the role of Western media in shaping the perception of Russia by the population of West Africa. The study employed qualitative research methods. The study leveraged the data collected during the field work on the image of Russia in Africa for three years (2020–2023). Thematic analysis was employed to ...
Added: September 4, 2025
Factors Determining the Perceptions and Attitudes of People with Autism Spectrum Disorder in Russia
Lesnykh K., Zangieva I., Мир России: Социология, этнология 2025 Vol. 34 No. 3 P. 146–166
Over the past several decades, the topic of autism spectrum disorder (ASD) has become more widely discussed in society. This is not solely due to an actual increase in the number of cases but largely reflects improved diagnostic criteria, a better understanding, and a greater awareness among professionals including psychiatrists, psychologists, and educators. In contrast, ...
Added: August 28, 2025
Playing With Perceptions: Investigating Bias in Soccer Through Skin Tone Manipulation
Nesseler C., Gasparetto T., Iuliia Naidenova et al., Social Science Quarterly 2025 Vol. 106 No. 2 Article e13492
Objective This study aims to investigate implicit discrimination in soccer by examining whether participants’ evaluations of fouls are influenced by players’ skin color. Methods An optimal experimental design was developed where players’ skin color in soccer videos was artificially altered. Participants were asked to choose the most appropriate penalty for a player committing a foul. The data were ...
Added: March 14, 2025
Японский мыслитель Фукудзава Юкити: трансформации образа
Meshcheryakov A., Вопросы философии 2024 № 2 С. 156–168
The merits of Fukuzawa Yukichi (1835-1901) in the formation of modern (after the Meiji Revolution) Japan are very great. He wrote many works introducing to the Japanese achievements of Western civilization. Fukuzawa also founded the country's first private university, Keio, and thus made a significant contribution to the development of the education system. In Japan ...
Added: March 6, 2025
ИМАГОЛОГИЧЕСКИЙ АСПЕКТ РАБОТЫ СРЕДСТВ МАССОВОЙ ИНФОРМАЦИИ СТРАН ЗАПАДНОЙ ЕВРОПЫ КАК ФАКТОР ФОРМИРОВАНИЯ ОБРАЗА СОВРЕМЕННОЙ РОССИИ
Moskvina Z. О., В кн.: Язык и литература в зеркале культуры: образовательные практики.: М.: ФГБОУ ВО «РГУ им. А.Н. Косыгина», 2023. С. 44–51.
The article discusses the features of the imagological aspect of the work of the German media. Based on the analysis of publications of modern German mass media, the evolution of the image of Russia, the role of the media and the degree of influence of the information policy on the revival of neo-Nazi sentiments in ...
Added: February 27, 2025
Шантаракшита. Таттвасанграха, главы XVII-XVIII, об инструментах достоверного познания, с комментарием Камалашилы "Панджика" [пер. с санскрита, введение, исследоват. часть и коммент. В.Г. Лысенко, Н.А. Канаевой].
Шантаракшита .., Камалашила .., Kanaeva N. et al., М.: Институт философии РАН, 2023.
This book presents a study on the Buddhist epistemology and logic as developed in the compendium «Tattvasaṃgraha» («Collection of categories») of the great Buddhist scholar Śāntarakṣita  and in the commentary thereon «Pañjikā» by his no less famous disciple Kamalaśīla (both of them lived in the VIII-th century). The coauthors of the book focus their attention on ...
Added: February 19, 2025
Восприятие администрацией Дж. Кеннеди намерений и действий советской стороны в период Берлинского кризиса 1961 г. (на основе данных архивов США)
Sergunin A. A., В кн.: Имагология Холодной войны: «Свои» и «чужие» в массовой культуре СССР и США.: Российский государственный педагогический университет им. А.И. Герцена, 2024.
В статье изучаются факторы, повлиявшие на формирование представлений администрации Дж. Кеннеди о планах и действиях СССР в отношении берлинской проблемы. Рассматривается борьба между различными идеологическими группировками за влияние на президента, а также роль межведомственных противоречий в принятии решений по берлинскому вопросу. Дается оценка роли личных отношений между Дж. Кеннеди и Н. С. Хрущевым в формировании позиции США по ...
Added: January 8, 2025
Коммуникативные стратегии, повышающие эффективность управления поведением клиентов: значение качества продукции, вирусного маркетинга и клиентского опыта
Gaponova N., Gaponova O., В кн.: Эффективное управление: новые возможности и потенциальные угрозы.: М.: ООО «Российское общество социологов», 2024. С. 284–290.
The paper considers the issues of forming a new concept of communication in marketing – impression marketing, which has been developed within the framework of the impression economy. This concept is based on the assertion that the purchase of goods or services is accompanied by the creation of impressions from the acquisition process itself. Impression ...
Added: December 20, 2024
Schemas In Language, Music, And Visual Cognition: Book of Abstracts
Antonovic M., Hampe B., Jackendoff R. et al., Niš: Faculty of Philosophy, University of Nis, 2024.
Book of Abstracts, SCHEMAS IN LANGUAGE, MUSIC, AND VISUAL COGNITION ...
Added: December 19, 2024
Functional Brain Connectivity and Musical Training: Insights from EEG Phase Synchronization During Music Perception
Проворова А. А., Kulikova S., / Cold Spring Harbor Laboratory. Серия 005140 "Biorxiv". 2024.
Musical training profoundly impacts brain organization, fostering functional and structural adaptations that enhance auditory, motor, and cognitive processes. This study investigates functional connectivity differences between professional musicians and non-musicians during tasks involving music perception and different graphic notations. Using EEG phase-locking value (PLV) analysis, we examined synchronization across alpha, beta, and gamma frequency bands. Results ...
Added: December 19, 2024
Переговоры с китайскими партнерами: ожидания, стратегии и вызовы глазами российских специалистов
Vasilieva E., Gallyamova A., Komyaginskaya E. et al., Вестник Российского университета дружбы народов. Серия: Психология и педагогика 2024 Т. 21 № 1 С. 157–176
In the context of global challenges and changing geopolitical situations around the world, Russian organizations are increasingly facing the necessity of active coop-eration with countries in the Far East, especially China. The purpose of this exploratory study was to identify how Russian business representatives perceive and manage this process, with special attention to expectations and ...
Added: November 12, 2024
Teasing apart time reference-related encoding and retrieval deficits in aphasia: evidence from Greek, Russian, Italian and English
Fyndanis V., Burgio F., Buivolova O. et al., Aphasiology 2025 Vol. 39 No. 9 P. 1242–1276
Background Persons with aphasia (PWAs) are often impaired in time reference/tense production. It has been suggested that this impairment is due to encoding or/and retrieval deficits. However, to the best of our knowledge, no experimental design that enables teasing apart selective encoding and retrieval deficits has been proposed thus far. Aims This study aims at disentangling time reference-related ...
Added: November 2, 2024
ТВОРЧЕСТВО РУССКИХ ПИСАТЕЛЕЙ В ВОСПРИЯТИИ ИНОСТРАННОЙ АУДИТОРИИ
Solomonova A., В кн.: РУССКИЙ ЯЗЫК И РУССКАЯ КУЛЬТУРА В МИРОВОМ КУЛЬТУРНОМ ПРОСТРАНСТВЕ.: ООО "Ваш формат", 2021. С. 226–230.
Часто при обращении к тому или иному произведению русских писателей мы сталкиваемся с тем, что иностранные студенты либо неправильно интерпретируют его основную идею, либо привносят в его понимание какой-то новый смысл, отличный от представления носителей русской культуры. В данной статье предпринята попытка выявить причины названных выше затруднений в процессе изучения русского языка иностранными обучающимися. ...
Added: October 30, 2024
ERP Correlates of the Semantic Violations in the Deepfakes Containing Disinformation Regarding COVID-19: Pilot Study
Monahhova E., Morozova A., Gorodnicheva Y. et al., , in: 2024 Sixth International Conference Neurotechnologies and Neurointerfaces (CNN).: IEEE, 2024. P. 120–123.
The current study examined behavioral and electrophysiological responses to attitude-consistent and attitude-inconsistent auditory deepfakes on COVID-19 vaccination topic. Deepfakes portrayed Russian media- influencers (two speaker types: a prominent medical doctor and COVID-dissident), broadcasting statements opposite to their public opinion. We hypothesized that people would evaluate the trust-associated statements higher to deepfake aligning with their internal ...
Added: October 10, 2024
Вычисление пар, исправляющих ошибки для алгеброгеометрического кода
Кунинец А. А., Malygina E., Прикладная дискретная математика 2024 № 63 С. 65–90
Для произвольного алгеброгеометрического кода и дуального к нему явно вычислены пары, исправляющие ошибки. Такая пара состоит из кодов, которые необходимы для эффективного алгоритма декодирования заданного кода. Вид пар зависит от степеней дивизоров, с помощью которых строится как исходный код, так и один из кодов, входящих в пару. Для алгеброгеометрического кода Cl(D, G) длины n, ассоциированного ...
Added: October 3, 2024
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit