Препятствия на пути развития безналичных платежей в современной российской розничной торговле

Вестник общественного мнения. Данные. Анализ. Дискуссии. 2014. № 3-4. С. 139–148.

Markin M.

The development of cashless payments is widely discussed in contemporary Russia. Different interest groups (especially banks) are interested in stimulating this process. But there are some obstacles to develop cashless payments in contemporary Russian retailing. As the acquiring market is a two-sided market, banks have to increase the quantity of card holders and the number of shops where people are able to pay by card. The research questions are why Russian citizens prefer cash payments and why retailers are not interested in the development of cashless payments. The study is based on two data sources. In 2014 about 1600 people were questioned in the framework of the Monitoring of Financial Behavior and Trust in Financial Institutions by the National Research University Higher School of Economics (the HSE) and in 2012 about 40 retailers fulfilled the questionnaire and about 10 managers were questioned in the framework of the research “Retailers’ Costs of Accepting Cash and Cashless Payments” by the HSE. The findings demonstrate that rural citizens and citizens of small towns who have low income and low level of education do not use their cards to buy anything in shops. In other words, cashless payments are not a common practice for them. Different programs of improving the financial literacy can solve this problem. Another obstacle to develop cashless payments in contemporary Russian retailing is the large acquiring fee. If retailers, banks and international payment systems agree upon the decrease in the rate, this problem can be also solved.

Keywords: розничная торговля, безналичные платежи