MEG signature of social conformity: evidence from evoked and induced responses.

2014.

Zubarev I., Ossadtchi A., Klucharev V., Shestakova A.

Humans often adjust their behavior to match the group norms. In this study, we used magnetoencephalographic (MEG) source imaging to investigate the electromagnetic responses to the perceived mismatch between individual and group opinions. After participants were exposed to group opinion that conflicted with their own, we observed an evoked response in the posterior medial prefrontal cortex (pMPFC) occurring around 200 ms, corresponding to the feedback-related negativity (FRN) – a component of the evoked response associated with processing negative feedback and reinforcement learning. This response was accompanied by an increase in  power of theta oscillations (4-8 Hz) over a number of frontal sites (including OFC and pMPFC). The magnitude of both evoked and induced responses to the perceived conflict with social norms was stronger in participants who showed relatively low conformity. Overall, our results suggest that the activation of the pMPFC following conflicts with group opinion, as recoded by MEG, may reflect an enhanced control state – a process complimentary to the reinforcement learning signal in the ventral striatum reported in previous studies of social conformity

Keywords: conformity, MEG, feedback related negativity

Publication based on the results of: Neurocognitive mechanisms of decision making and social influence (2014)