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Эффективные приемы PR и рекламы испанского информационного агентства ЭФЭ (на примере ЭФЭ-верде)
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Siomonova M. V.
In press
The present article is devoted to the problem of effective methods of PR and advertising on the example of the Department «EFEverde» of the Spanish news agency EFE. The author analyzes the ways and principles of work of the journalists of the agency EFEverde, the way they participate in the social life and the methods to attract our attention to the problem of the pollution. The agency doesn’t need any cheap advertising and «black PR» because it applies another more affective methods such us: on-line cooperation with the readers, massive educational programs for journalists, cooperation with the Academy of the Spanish language and others.
Сидорова А., Явинская Ю., Гундарин М. В., Барнаул : Алтайский государственный университет, 2012
Книга выпущена по результатам межрегионального фестиваля «Дни PR и рекламы на Алтае» - 2012, прошедшего в Алтайском государственном университете, и международного форума по связям с общественностью и рекламе «PR-Охота!» 2012.
Издание предназначено для специалистов в области рекламы и PR, преподавателей и студентов. ...
Added: April 8, 2013
Savelyeva O. O., В кн. : XXI международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы , связхей с общественностью и смежных специальностей. : М. : Экон-Информ, 2017. С. 75-79.
Training in advertising and public relations is examined in the light of the problem Precarious work ...
Added: June 15, 2017
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
Antonova N., Gorbov V., , in : Applied Psychology Readings. : Singapore : Springer, 2018. Ch. 1. P. 1-19.
The purpose is to investigate the influence of three components of the musical accompaniment of advertising (dynamic range (DR), volume, and tempo) on its psychological effectiveness. The psychological effectiveness of advertising is understood according to the AIDA model. The study involved 296 people aged 17–40 years. An intergroup experimental study was conducted. Respondents were shown ...
Added: March 4, 2018
Kazun A. D., Журнал социологии и социальной антропологии 2015 Т. XVIII № 4 С. 205-213
Book “Corporate Reputation and the News Media: Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets” edited by C. Carroll was published in 2012. This work is devoted to analysis of the impact of the discussion in the media on the image of companies and their fame. The authors parse the situation in ...
Added: February 24, 2016
Bykadorov I., Ellero A., Moretti E., RAIRO-Operation Research 2002 Vol. 36 No. 02 P. 109-127
We consider a firm that sells seasonal goods. The firm seeks to reach a fixed level of goodwill at the end of the selling period, with the minimum total expenditure in promotional activities. We consider the linear optimal control problem faced by the firm which can only control the communication expenditure rate; communication is performed ...
Added: November 18, 2013
Istyagina-Eliseeva E., Теория и практика физической культуры 2001 № 7 С. 15-17
Added: December 8, 2020
Sergeev P., Samylina D., Communications. Media. Design 2021 Vol. 6 No. 3 P. 115-128
This article describes the process of studying users’ behaviour in the digital space and creating psychographic portraits using an automated system inside the VKontakte (VK) social network and collecting users’ information. Within the framework of this study, the authors attempted to prove the possibility of implementing these data for small and medium-sized businesses’ goals and ...
Added: January 31, 2022
Blucher Y., Коммуникации. Медиа. Дизайн 2022 Т. 7 № 1 С. 140-173
The article examines the emergence of new compositional techniques in the field of modern illustration, comics, and other areas of visual arts, due to the emergence of new technical tools and programs, the influence on the formation of visual patterns and principles of consolidation in mass culture.
The attempt to classify such techniques in contemporary visual ...
Added: May 17, 2022
Издательство РУДН, 2017
Сборник материалов XI научно-практической конференции "Рекламный вектор - 2017: новые координаты" ...
Added: October 22, 2018
Shilina M. G., В кн. : Связи с общественностью и реклама в системе коммуникаций. Сборник научных трудов кафедры рекламы и связей с общественностью. Вып. 9.: М. : Факультет журналистики МГУ им. М.В.Ломоносова, 2014. С. 7-19.
В статье исследованы пилотные практики применения big&open data в медийных проектах в России. ...
Added: December 1, 2016
Savelyeva O. O., В кн. : XX Международная научно‐методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью, дизайна и смежных направлений. Сборник материалов. : М. : Экон-Информ, 2016. С. 193-198.
The article deals with the integration of research in advertising and public relations in fields of science and scientific specialties recognized by the Ministry of Education WAC. It is proposed to combine certain groups of specialties in the field of science "Communicftion and cultural studies." ...
Added: June 16, 2017
Зеленцов М. В., Ачето Т. О., Вестник Томского государственного университета. Филология 2024
The authors present a research on the specifics of the editorial management of a news agency in the context of digitalization and ongoing media convergence. In particular, they consider the specifics of the product and product portfolio of the mass media. The immediate practical part is the consideration of the product line of the news ...
Added: July 22, 2023
СПб. : Санкт-Петербургский государственный экономический университет, 2017
Третий сборник научных трудов содержит статьи по проблемам, входящим в круг научных интересов профессора В. Н. Степанова: текст в публичных коммуникациях, современное состояние и тренды в развитии связей с общественностью, рекламе и пиарологии.
Сборник адресован студентам, магистрантам, аспирантам, преподавателям и исследователям, интересующимся проблемами связей с общественностью и массмедиа ...
Added: March 7, 2017
Bykadorov I., Ellero A., Moretti E., , in : Rendiconti per gli Studi Economici quantitativi 2000. : Venice : Università Ca’Foscari di Venezia, Dipartimento di Matematica Applicata, 2001. P. 25-39 .
We consider a monopolistic firm that sells seasonal goods. The firm seeks the minimum of the total advertising expenditure during the selling period, given that some previously defined levels of goodwill and sales have to be reached at the end of the period. The only control allowed is on advertising while goodwill and sales levels ...
Added: November 19, 2013
О.О.Савельева, Альманах теоретических и прикладных исследований рекламы 2013 № 2 С. 8-23
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no ...
Added: February 21, 2014
Gridneva N. N., St. Petersburg : OOP, 2011
This study guide, being a logical continuation of the book by N.Gridneva and S.Solntsev ‘Business English’, is for the students of non-linguistic departments who study Business English. Its structure consists of several sections including a text on one of the five topics, a series of pre- and after-reading tasks on its understanding, and also a ...
Added: October 26, 2012
Prokopchuk E., Russia in Global Affairs 2019 No. Special issue P. 88-99
The European Union’s development vector will largely depend on Germany, the engine of the European economy and integration. Europe in general and Germany in particular are at a crossroads. Strained relations with the United States, the migration crisis, the rise of populism, climate change, and China’s economic boom push relations with Russia into the background. ...
Added: September 13, 2019
Savelyeva O. O., В кн. : Прикладная культурология. Энциклопедия. : М. : Общество с ограниченной ответственностью "Издательство "Согласие", 2019. С. 756-759.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology. ...
Added: January 4, 2019
Shepelenko A., Kosonogov V., Мир психологии. Научно-методический журнал 2022 № 1(108) С. 22-29
Emotions play an important role in the donation decision process. However, it is still unclear whether pleasant or unpleasant appeals to charity are more effective in collecting donations. At the same time, a valence of an emotional state can lead to opposite consequences in the long term. This review highlights the role of the emotional ...
Added: May 18, 2022
Antonova N., Савицкий А. В., Психология и экономика 2013 Т. 6 № 2 С. 13-25
The problem of the psychological effectiveness of advertising and interactive advertising as a factor in its psychological effectiveness are discussed in the article. Psychological effectiveness of advertising is seen as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, ...
Added: September 20, 2014
Baranova M., Kozlov A. V., Юридическая наука и практика: Вестник Нижегородской академии МВД России 2012 № 20 С. 54-59
В целом ряде случае реклама является объектом авторского права. Поэтому при производстве и распространении рекламы необходимо соблюдать законодательство об авторском праве. В статье авторы рассматривают вопросы урегулирования авторских прав между рекламопроизводителем, рекламопроизводителем, рекламораспространителем и третьими лицами при производстве и распространении рекламы. ...
Added: January 17, 2013