Актуальные вопросы теории и практики современного гуманитарного знания. Материалы III Международной научно-практической конференции, 18 сентября 2014 (Орел)
The present article is devoted to the problem of effective methods of PR and advertising on the example of the Department «EFEverde» of the Spanish news agency EFE. The author analyzes the ways and principles of work of the journalists of the agency EFEverde, the way they participate in the social life and the methods to attract our attention to the problem of the pollution. The agency doesn’t need any cheap advertising and «black PR» because it applies another more affective methods such us: on-line cooperation with the readers, massive educational programs for journalists, cooperation with the Academy of the Spanish language and others.