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Эффективность рекламы как социальной коммуникации: соотношение структур ценностей со стороны отправителя и в целевой аудитории
Вестник Санкт-Петербургского государственного университета. Серия 12. Психология. Социология. Педагогика. 2011. № 2. С. 300–308.
Rykov Y.
Advertising model is considered in terms of Luhmanns concept of social communication, the values approached as means of achieving the advertising success as a social communication. Th eir contribution is estimated using the coeffi cient of structural correlation between the values in advertisements and in the audience. Th e author discovered a group of the most important values for advertising communicative success.
Research target:
Sociology (including Demography and Anthropology
Priority areas:
sociology
Language:
Russian
Zakharov A., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 3–23
This article investigates the health-related lifestyles of Russian youth. Utilizing longitudinal data from the «Trajectories in Education and Profession» study (N = 3398, 2022), a latent class analysis was conducted, identifying three distinct classes of young people (mean age: 26): those adhering to a healthy lifestyle, those prone to unhealthy habits, and those passive about ...
Added: May 19, 2026
Kuzina L., Popov E., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 170–191
The article examines internet users' tactics for verifying false (fake) information and the factors associated with fact-checking. Working within the framework of the theory of prosumerism and everyday tactics (Michel de Certeau), the authors of the study aim at identifying and describing the arsenal of fact-checking tactics used by the Russian internet audience, and to ...
Added: May 16, 2026
Mkrtchyan N. V., Regional Research of Russia 2026 Vol. 16 No. 1 P. 170–181
The aim of the study is to assess the provision of all settlements in four regions of the Near North of Russia (Vologda, Kostroma, Kirov, and Yaroslavl oblasts) with social infrastructure institutions and to analyze whether the migration balance of settlements is associated with different provision of these institutions. The study was conducted using data ...
Added: May 16, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Omelchenko E. L., Гарифзянова А. Р., Мир России: Социология, этнология 2026 № 2 С. 170–193
This article analyzes the situation of Muslims within the Russian penitentiary system. The empirical basis of the study is 74 biographical interviews with former prisoners conducted in three regions of Russia between 2019 and 2022. The analysis focuses on accounts by former male prisoners who identified themselves as Muslims and mentioned Islam and Muslim practices. ...
Added: May 14, 2026
Гарифзянова А. Р., Мир России: Социология, этнология 2026 № 2 С. 170–193
This article analyzes the situation of Muslims within the Russian penitentiary system. The empirical basis of the study is 74 biographical interviews with former prisoners conducted in three regions of Russia between 2019 and 2022. The analysis focuses on accounts by former male prisoners who identified themselves as Muslims and mentioned Islam and Muslim practices. ...
Added: May 13, 2026
Mkrtchyan N. V., Известия РАН. Серия географическая 2026 Т. 90 № 1 С. 231–245
Objective of the study is to assess the provision of all settlements in four regions of the Russian Near
North (Vologda, Kostroma, Kirov, and Yaroslavl oblasts) with social infrastructure facilities and to
analyze whether the migration balance of settlements is associated with varying levels of provision of
these facilities. The study is based on data collected from open ...
Added: May 13, 2026
Tikhonova N. E., Социологическая наука и социальная практика 2025 Т. 14 № 1 С. 81–107
Taking into account the relevance of the problem of euthanasia in the context of the
increase in severe cancer and genetic diseases, the article shows, based on the data of the Monitoring of the IS FCTAS RAS 2024 (N = 2000) and the World Values Survey (2006 and
2017–2022), that in their attitude towards euthanasia, Russians are divided ...
Added: May 13, 2026
Shcherbakov R., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 216–235
The aim of this study is to identify factors related to the use of cybersecurity practices among the Russian population. The author considers factors such as socioeconomic status (gender, age, higher education, type of settlement, and financial situation) and ex-perience of exposure to digital risk (the fact of being exposed to risks and declared con-cerns ...
Added: May 12, 2026
Kazun A. D., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 192–215
This article examines how Russians conceptualize the groups most vulnerable to fake news. Drawing on 119 semi-structured interviews conducted in spring 2024, I find clear evidence of the third-person effect: participants believe that disinformation primarily threatens “others” who differ from them on salient dimensions. Age is the most common basis for dividing society into “us” ...
Added: May 12, 2026
Maltseva D., Shcheglova T., Vashchenko V., Социологические исследования 2026 № 1 С. 62–74
The article continues to present the results of the analysis of collaboration networks of Russian sociologists in 2010–2021. It was conducted on the basis of data on co-authorship of scientific articles indexed in the electronic library eLibrary (75,232 scientific publications on sociology). The methodology of bibliometric network analysis implies the construction of several types of ...
Added: May 12, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Kuzminov Y., Ovcharova L., Radaev V., Вопросы экономики 2026 № 5 С. 5–16
This article introduces the special issue of the journal “Voprosy Ekonomiki”, which focuses on household economic behavior. The issue is based on the “Economic Behavior of Households” project, which has been implemented at the Higher School of Economics since 2023. The project consists of two components: a field component, which involves collecting sociological data, and ...
Added: May 8, 2026
Грудников Н. С., Вестник Томского государственного университета. Философия. Социология. Политология 2025 № 88 С. 165–178
This article describes the Russian restorative justice movement using the sociological theory of intellectual movements by S. Frickel and N. Gross. By using the heuristic possibilities offered by this theory, it was possible to construct a historical and sociological reconstruction of the emergence, formation and institutionalization of the Russian restorative justice movement. This movement was ...
Added: May 7, 2026
Грудников Н. С., Социология науки и технологий 2026 Т. 17 № 1 С. 241–255
This article examines the key tenets of the theory of scientific/intellectual movements (SIMs) developed by Scott Frickel and Neil Gross, while demonstrating its connection to the recent interdisciplinary field of Science and Technology Studies (STS). Until recently, sociology lacked a theory with a universal explanatory power for analyzing intellectual movements. The Frickel — Gross framework ...
Added: May 7, 2026
Kruchinskaia E., Gruzdev I., Вопросы экономики 2026 № 5 С. 96–114
The article is devoted to the analysis of the economic profile of the high-income population in Russia, a group that, despite its status as a significant player in the economy, which largely determines the demand for goods and services, as well as setting consumer trends for it, remains understudied. This is a global scientific lacuna ...
Added: May 7, 2026
Asia and Africa today 2026 No. 4 P. 70–76
Inclusive education refers to a setting where neurotypical and neurodiverse pupils attend the same school and where barriers are eliminated to promote equitable academic and social involvement. Although inclusive education has drawn attention from throughout the world, it is still relatively new in Nigeria and faces several challenges, including a teacher shortage, a lack of ...
Added: May 7, 2026
Моисеева Д. В., Kuzina O. E., Вопросы экономики 2026 № 5 С. 76–95
Оценены масштабы финансовой (не)устойчивости населения, которая определяется как (не)способность справиться с возможными неожиданными финансовыми трудностями, вызванными значительным снижением доходов или крупными, непредвиденными расходами. Предложена методика оценки масштабов финансовой (не)устойчивости россиян на основании трех критериев:
1) в широком определении к финансово неустойчивым отнесены домохозяйства с высокой долговой нагрузкой или без ликвидных сбережений;
2) в узком определении критерий высокой ...
Added: May 6, 2026
Balinski Y., Lepshokova Z., Balinskaya K., Вестник РУДН. Серия: Психология и педагогика 2025 Vol. 22 No. 3 P. 481–502
The purpose of this study is to identify the worries of Belarusian citizens in the context of economic, political, cultural, and global changes. Based on data obtained from semi-structured interviews in December 2024 (N = 43, including 29 women and 14 men, aged 18 to 66 years, all were citizens of Belarus), current worries were ...
Added: April 23, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Жигунов А. Ю., Patria 2025 Т. 2 № 2(6) С. 26–36
In the year of the 80th anniversary of the Great Victory, meanings are interpreted that ensure the dominant position of the celebration of this significant date for Russia and the whole world in the general system of memorable events. The article in interdisciplinary manner analyze the features of the representation of the image of the ...
Added: April 19, 2026
Bayramyan R., Chulyukin K. S., Вестник Российского университета дружбы народов. Серия: Психология и педагогика 2025 Т. 22 № 3 С. 593–613
Contemporary research increasingly highlights the need to expand the age boundaries of authenticity studies. The foundational bases of authentic thinking and the manifestation of authentic behavior are laid precisely in childhood. Schoolchildren accept and express their authenticity, among other factors, depending on the socio-cultural context. Within this framework, the value sphere gains particular significance, as ...
Added: April 14, 2026
Murashchenkova N., В кн.: Ценности личности: от биологических предпосылок к социальной реализации.: Красноярск: Сибирский федеральный университет, 2026. Гл. 7 С. 214–264.
В главе раскрывается идентичность как системное свойство организации ценностно-смысловой сферы личности на уровне самосознания. Анализируются феноменологические особенности переживания идентичности – ощущение внутренней целостности, непрерывности во времени и наполненности собственного существования, противопоставленное состояниям размытости «Я» и внутренней пустоты, которые могут возникать в кризисные периоды развития или при нарушении процессов самоопределения. Особое внимание уделяется социальной природе идентичности: демонстрируется, что, ...
Added: March 31, 2026
Kashirskaya E., В кн.: Ценности личности: от биологических предпосылок к социальной реализации.: Красноярск: Сибирский федеральный университет, 2026. Гл. 3 С. 62–93.
Описаны биологические основы социальной природы человека. Проанализированы культура как живая система связей между людьми, которая становится средой для формирования личных ценностей и смысла жизни, и идентичность как целостное представление о себе. Описаны язык как главный проводник культуры и установки как мост между ценностями и поступками в повседневной жизни. Предназначена для психологов-исследователей, преподавателей и аспирантов психологических ...
Added: March 30, 2026