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Эффективность рекламы как социальной коммуникации: соотношение структур ценностей со стороны отправителя и в целевой аудитории
Вестник Санкт-Петербургского государственного университета. Серия 12. Психология. Социология. Педагогика. 2011. № 2. С. 300–308.
Rykov Y.
Advertising model is considered in terms of Luhmanns concept of social communication, the values approached as means of achieving the advertising success as a social communication. Th eir contribution is estimated using the coeffi cient of structural correlation between the values in advertisements and in the audience. Th e author discovered a group of the most important values for advertising communicative success.
Research target:
Sociology (including Demography and Anthropology
Priority areas:
sociology
Language:
Russian
Кузнецова П. О., Демографическое обозрение 2026 Т. 13 № 2 С. 37–70
В работе представлен анализ динамики и факторов младенческой смертности в регионах России в 1927-2022 гг., проведенный на данных Демоскоп Weeklyи Российской базы данных по рождаемости и смертности. Несмотря на значимость регионального фактора в младенческой смертности, особенно на ранних этапах наблюдаемого временного отрезка, эффект периода, как правило, оказывался важнее. Так,значительные успехи в снижении младенческой смертности в ...
Added: July 8, 2026
Poplavskaya A., Журнал социологии и социальной антропологии 2026 Т. 29 № 2 С. 257–273
In the booj "The End of Early Music," published by Oxford University Press in 2007, oboist and musicologist Bruce Haynes addresses questions about the evolution of music, its composition, performance, and listening. Drawing on his extensive practical and educational experience, he argues for the importance of engaging with the past. Particular attention is given to ...
Added: July 7, 2026
Dormidontova Y., Central European Business Review 2026 Vol. 15 No. 2 P. 69–90
This study examines the individual factors of artificial intelligence (AI) implementation by small and medium-sized enterprise (SME) owners, based on a survey of 499 respondents in Russia. Drawing on Innovation Diffusion Theory, the Technology Acceptance Model (TAM), and stakeholder-oriented sustainability approach, the analysis shows that SME owners who already use AI for private purposes are ...
Added: July 7, 2026
Talakauskas D., Лукин И. Ю., Журнал социологии и социальной антропологии 2026 Т. 29 № 2 С. 144–169
Gift giving is a widespread social practice with a long history, which is an
important part of social relations. However, the gift giving of books may be difficult to
describe with the help of classical gift exchange theories. The aim of the present study
is to determine the palette of meanings exchanged between giver and receiver in the
process ...
Added: July 7, 2026
Zakharov S. V., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 2 С. 429–447
This article examines changes in the quantum and structural characteristics of period and cohort fertility in Russia in the context of pro-natalist demographic policy pursued since 2006. The study assesses the significance of recent decades’ shifts for total fertility, the age profile of mothers, and their distribution by number of children born. The analysis draws ...
Added: July 7, 2026
Andreev E. M., Zakharov S. V., Демографическое обозрение 2026 Т. 13 № 2 С. 1–33
The article presents the results of a comparative analysis of fertility indicators for Russian female cohorts born in the 1930s–1980s, obtained using two independent methods: (a) estimates based on the results of national surveys of women collecting information on the number of children ever born; and (b) estimates derived from specially constructed cohort age- and ...
Added: July 6, 2026
Ryabkov Y., Леонтьева А. В., Abramov R., Социология власти 2026 Т. 38 № 2 С. 230–261
This study analyzes art residencies in Russia as institutions that bring together artists, local contexts, and stakeholders. It focuses on three key aspects: strategies for institutional positioning within the art field and in relation to stakeholders; residents' practices regarding the local context; and the nature of the residencies' interactions with local residents. The institutionalization of ...
Added: July 4, 2026
Bogdanov T., ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация 2026 Т. 18 № 2 С. 30–50
The article addresses the ethical and methodological aspects of using artificial intelligence (AI) in qualitative sociological research. The widespread use of generative AI in scientific research has sparked an interdisciplinary debate regarding the instrumental efficiency and moral permissibility of applying this technology in the processes of acquiring scientific knowledge. The most active debates are taking ...
Added: July 3, 2026
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Grigoreva M., Соколова Е. Н., Знак: проблемное поле медиаобразования 2026 № 1 С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Rodina O., Прикладная эконометрика 2026 № 82 С. 86–104
This article examines the relationship between the age of first birth and the value of the “motherhood penalty” in wages. The author constructs a fixed-effects panel regression using panel data from the Russia Longitudinal Monitoring Survey (waves from 2006 to 2022). The study finds that having a child leads to a 12.7 per cent decrease ...
Added: June 30, 2026
Kuzina O. E., Моисеева Д. В., Абдураманов А. Я., Russian Journal of Economics 2026 Vol. 2 No. 12 P. 251–273
This paper assesses the relationship between financial literacy and over-indebtedness of Russian households using panel data from the Survey of Consumer Finances collected in Russia during 2018–2024. Russia is an interesting case: a relatively young consumer-finance market in which a lack of financial literacy may increase the likelihood of household over-indebtedness. To test this hypothesis, ...
Added: June 30, 2026
Gromova A., М.: КноРус, 2023.
Учебное пособие по лингвострановедению предназначено для востоковедов, изучающих персидский язык в рамках различных специализаций: регионоведение, филология, история и политология, экономическое развитие стран Ближнего и Среднего Востока. Пособие знакомит с реалиями современной иранской жизни и национальными новостными ресурсами, широко использует материалы Интернета. Книга оставляет известную свободу в выборе материала для занятий в зависимости от уровня владения ...
Added: June 29, 2026
Artemenko E., Koltsova O., Terpilovskii M., Journal of Health Communication 2026
Health misinformation undermines public well-being, yet most research conceptualizes fact-checking as an external intervention targeting false messages only. This obscures the effects of counter-messages on initially truthful statements and diverts attention from fact-checking as a user-driven practice. This study advances misinformation research by examining fact-checking as a spontaneous, naturalistic user behavior, captured via indirect behavioral ...
Added: June 29, 2026
Кузнецова П. О., Демографическое обозрение 2026 Т. 13 № 2 С. 37–70
This paper presents
an analysis of the dynamics and factors of infant mortality in Russian regions from
1927 to 2022, using data from Demoscope Weekly and the Russian Fertility and Mortality Database. Despite the
significance of regional factors in infant mortality, particul
arly in the early stages of the observed period, the period
effect was generally more important. Thus, nationwide ...
Added: June 29, 2026
Моторов Д. А., Respublica Literaria 2026 Т. 7 № 2 С. 123–134
The article examines the critical views of the philosopher and social critic Ivan Illich on the beginning of the New Era. Illich's criticism of modernity is based on the consideration of the axiological break of this era, which led to the transformation of the key values of human existence. By contrasting vernacular, that is, locally ...
Added: June 29, 2026
Рубан М. Г., Kozhemyakin E., Коммуникативные исследования 2026 Т. 13 № 2 С. 325–341
The paper discusses the results of the research of mediating romantic datings in pre-digital era. The authors note the imbalance in research interest, which is focused primarily on digital dating practices, the unprecedented nature of which mediatization is often exaggerated. The paper examines historically persistent patterns of dating, mediated by communication technologies characteristic of the ...
Added: June 29, 2026
Shams S., International Review of Sociology 2026 Vol. 36 No. 1 P. 262–289
Vertical disintegration reshaped economic activity and especially
employment, with the rise of contractual networks for the
production and distribution of goods and services that were once
under direct corporate control. With minor exceptions, much of
the recent research shows the decline in working conditions that
accompanies the demise of promotion trajectories, predictable
pay, and generally retentive labor practices that were a ...
Added: June 27, 2026
Shams S., International Sociology 2026 Vol. 4 No. 2 P. 183–190
The socioeconomic gap between the top earners and the remainder of the population has
expanded dramatically in the past few decades. Social scientists have been examining this issue
from several theoretical and empirical perspectives. Recently, the observation that the extent
and type of current global inequality is paralleling that of medieval feudalism is gaining a foothold.
This essay examines ...
Added: June 27, 2026
Рахманова Л. Я., Этнографическое обозрение 2026 № 3 С. 100–121
This article has a three-level structure: starting with specific examples in the field of food ethnography, I move on to the level of classifications that differentiate between raw and cooked, edible and dangerous, and alive and dead. This narrow focus on classifications, which has been used in anthropology for decades as a working language for ...
Added: June 25, 2026
Rean A., Шевченко А. О., Ставцев А. А. et al., Социальная психология и общество 2025 Т. 16 № 4 С. 49–70
Context and relevance. Values play a significant role in socialization processes and can serve as a psychological resource in difficult life situations under conditions of limited material wellbeing. Theoretical foundations of the study include the value models of Sh. Schwartz and R. Inglehart, as well as the concept of economic socialization. Objective. To identify the ...
Added: June 9, 2026
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Соколова Е. Н., Рудаков А. Б., Repina E., Вестник Томского государственного университета 2026 № 522 С. 119–129
На основе анализа более двух миллионов сообщений в социальных сетях, практики патриотического активизма в социальных сетях, а также данных интервью с представителями «служащих» профессий, выявлены факторы развития деятельностной компоненты патриотической идентичности. Сделаны выводы о ключевых мотивациях, роли личностных факторов и социализации в формировании социального капитала, а также о связи служения со значимыми ценностями – семьей, ...
Added: May 23, 2026