• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Return on Investment in Linking Content to CRM by Applying the Linked Data Stack
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Return on Investment in Linking Content to CRM by Applying the Linked Data Stack

P. 76–89.
Hladky D., Maltseva S. V., Ogorodniychuk D., Drobyazko G., Voigt M., Le Grange J. J.

Today decision makers in enterprises have to rely more and more on a variety of data sets that are internally but also externally available in heterogeneous formats. Therefore, intelligent processes are required to build an integrated knowledge base. Unfortunately, the adoption of the Linked Data lifecycle within enterprises, which targets the extraction, interlinking, publishing, and analytics of distributed data, lags behind the public domain due to the lack of frameworks which are efficient to deploy and easy to use. In this paper we present our adoption of the lifecycle through our generic, enterprise-ready Linked Data workbench. To judge its benefits, we describe its application within a real-world Customer Relationship Management (CRM) scenario. It shows (1) that sales employees could significantly reduce their workload and (2) that the integration of sophisticated Linked Data tools come with an obvious positive Return on Investment (ROI).

Language: English
Full text
DOI
Text on another site
Keywords: semantic webСвязанные данныеLinked Dataавтоматизированное рабочее местоCRMсемантический вебсистема управления взаимоотношениями с клиентами возврат на инвестицииGeoKnowинтеграция информацииROIGeoKnowWorkbenchinformation integration

In book

Knowledge Engineering and the Semantic Web. 5th International Conference, KESW 2014, Kazan, Russia, September 29–October 1, 2014. Proceedings
Knowledge Engineering and the Semantic Web. 5th International Conference, KESW 2014, Kazan, Russia, September 29–October 1, 2014. Proceedings
Vol. 468. , Switzerland: Springer, 2014.
Similar publications
Functional Brain Connectivity and Musical Training: Insights from EEG Phase Synchronization during Music Perception
A. Radygina, S. Kulikova, Herald of the Russian Academy of Sciences 2025 Vol. 95 No. 6 P. 963–970
Musical training has a significant impact on brain organization, leading to functional and structural adaptations that enhance auditory, visual, motor, and cognitive processes. This study investigates how extensive musical training shapes functional brain connectivity by comparing professional musicians and non-musicians. Using EEG phase-locking value (PLV) analysis, we examined neural synchronization across alpha, beta, and gamma frequency ranges during music ...
Added: August 5, 2026
The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country
Journal of Open Innovation: Technology, Market, and Complexity 2023 Vol. 9 No. 2 Article 100060
This study examines the impact of traditional working capital management (WCM) and modern technological factors, specifically digital communications with customers as part of a customer relationship management strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data regression analysis is used to determine the individual impact of each strategy on profitability and ...
Added: September 6, 2023
An Ontology-Driven Approach to the Analytical Platform Development for Data-Intensive Domains
Viktor S. Zayakin, Lyadova L. N., Viacheslav V. Lanin et al., , in: Knowledge Discovery, Knowledge Engineering and Knowledge Management: 13th International Joint Conference, IC3K 2021, Virtual Event, October 25–27, 2021, Revised Selected PapersVol. 1718: IC3K: International Joint Conference on Knowledge Discovery, Knowledge Engineering, and Knowledge Management.: Springer, 2023. Ch. 8 P. 129–149.
Added: July 8, 2023
Knowledge Discovery, Knowledge Engineering and Knowledge Management: 13th International Joint Conference, IC3K 2021, Virtual Event, October 25–27, 2021, Revised Selected Papers
Springer, 2023.
This book constitutes the extended and revised versions of a set of selected papers from the 13th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, IC3K 2021, on October 25–27, 2021. The conference was held virtually due to the COVID-19 crisis. The 9 full papers included in this book were carefully reviewed and ...
Added: July 8, 2023
CRM-система как инструмент формирования коммуникационной стратегии: практика коммерческих медицинских организаций
Самохин А. А., Самылина Д. А., Коммуникации. Медиа. Дизайн 2022 Т. 7 № 4 С. 86–103
The article explores the features of using CRM as a tool for building a new type of communication in the practice of commercial medical organizations. Based on thesystematization  of  domestic and  foreign  studies,  as  well  as  a  number  of  expertinterviews  with  industry  representatives,  a  system  of  recommendations  has  beendeveloped to improve offline and online communicative ...
Added: December 12, 2022
Proceedings of the 14th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - (Volume 2) KEOD
SciTePress, 2022.
This volume contains the proceedings of the 14th International Conference on Knowledge Engineering and Ontology Development (KEOD 2022) which is part of the 14th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2022). IC3K was sponsored by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and held ...
Added: October 24, 2022
Design Patterns for a Knowledge-Driven Analytical Platform
Zayakin V.S., Lyadova L.N., Rabchevskiy E. A., Proceedings of the Institute for System Programming of the RAS 2022 Vol. 34 No. 2 P. 43–56
Abstract. The development and support of knowledge-based systems for experts in the field of social network analysis (SNA) is complicated because of the problems of viability maintenance that inevitably emerge in data intensive domains. Largely this is the case due to the properties of semi-structured objects and processes that are analyzed by data specialists using ...
Added: July 23, 2022
Proceedings of the 13th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management
Lisbon: SciTePress, 2021.
Knowledge Engineering (KE) refers to all technical, scientific and social aspects involved in building, maintaining and using knowledge-based systems. KE is a multidisciplinary field, bringing in concepts and methods from several computer science domains such as artificial intelligence, databases, expert systems, decision support systems and information systems. From the software development point of view, KE ...
Added: October 2, 2021
The Semantic Web: 18th International Conference, ESWC 2021, Virtual Event, June 6–10, 2021, Proceedings
Springer, 2021.
Added: July 23, 2021
Formal Concept Analysis: 16th International Conference, ICFCA 2021, Strasbourg, France, June 29 – July 2, 2021, Proceedings
Springer, 2021.
This book constitutes the proceedings of the 16th International Conference on Formal Concept Analysis, ICFCA 2021, held in Strasbourg, France, in June/July 2021. The 14 full papers and 5 short papers presented in this volume were carefully reviewed and selected from 32 submissions. The book also contains four invited contributions in full paper length. The research part ...
Added: July 10, 2021
The Semantic Web – ISWC 2020: 19th International Semantic Web Conference, Athens, Greece, November 2–6, 2020, Proceedings
Springer, 2020.
The two volume set LNCS 12506 and 12507 constitutes the proceedings of the 19th International Semantic Web Conference, ISWC 2020, which was planned to take place in Athens, Greece, during November 2-6, 2020. The conference changed to a virtual format due to the COVID-19 pandemic. The papers included in this volume deal with the latest advances ...
Added: December 8, 2020
Криптоэкономика: пилотный анализ инвестиций в ICO-стартапы с использованием нейронных сетей.
Козлов А. А., Vlasov A., Финансовый журнал 2019 Т. 47 № 1 С. 76–87
In the field of cryptoeconomics the Ethereum (Ethereum Foundation) project gave opportunity to create “own” cryptocurrency – new token based on its smart-contract platform to everyone without lowlevel programming skills. Then it became obvious that tokens could be used for crowdfunding as the Ethereum did in 2014. Unregulated and easy to access such scheme became popular among related to ...
Added: November 5, 2020
Proceedings of the 17th International Conference on Principles of Knowledge Representation and Reasoning
The International Joint Conference on Artificial Intelligence (IJCAI), 2020.
Knowledge Representation and Reasoning (KR) is a well-established and lively field of research. In KR a fundamental assumption is that an agent's knowledge is explicitly represented in a declarative form, suitable for processing by dedicated reasoning engines. This assumption, that much of what an agent deals with is knowledge based, is common in many modern intelligent systems. ...
Added: October 9, 2020
Выбор эффективных каналов коммуникации для программы лояльности
Lebedev A. V., Щербаков Е. А., Маркетинговые коммуникации 2020 № 1 С. 56–67
The modern consumer is overwhelmed with information. This leads to the fact that even conditionally loyal consumers do not find the time and desire to get acquainted with the offers of their favourite brand. Companies often use the outdated one-sided approach to communication with clients, using everything one or two communication channels. The authors analyze ...
Added: June 19, 2020
Программы лояльности: зарубежный и российский опыт
Berezka S., Вестник Московского университета. Серия 6: Экономика 2016 № 5 С. 113–131
The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article ...
Added: October 18, 2019
Смертность от дорожно-транспортных происшествий в Москве: анализ связанных данных полиции и государственного статистического учета умерших
Pyankova A., Fattakhov T., Баканов К. С. et al., Демографическое обозрение 2019 Т. 6 № 1 С. 151–176
In Moscow, the number of fatalities in road traffic accidents (RTA) in 2016 was, according to police data, 561 people, while Rosstat, using the WHO approach for grouping ICD-10 transport-related codes, puts the number at 790, or 40% higher.  Since reliable data are crucial for estimating road traffic mortality and developing effective road safety measures, ...
Added: May 6, 2019
ПРИНЯТИЕ ИНВЕСТИЦИОННЫХ РЕШЕНИЙ НА ОСНОВЕ МОДЕЛИРОВАНИЯ ДОХОДНОСТИ ТОКЕНОВ
Rasskazova A. N., Королева Е. В., В кн.: Управление развитием крупномасштабных систем MLSD'2018Т. 1: секция 1-6.: М.: ИПУ РАН, 2018. С. 148–156.
Инвестиции всегда являлись привлекательным объектом для исследований. С одной стороны, они напрямую влияют на развитие экономики в целом, внося в нее инновационные решения. С другой стороны, разумное инвестирование – один из наиболее привлекательных способов получения дохода как для компаний, так и для индивидов. Инвестированию и отдаче от инвестиций уже посвящено множество работ в экономической литературе. Однако, не так давно ...
Added: January 31, 2019
Knowledge Engineering and Semantic Web
Springer, 2016.
Added: November 9, 2018
Использование системы веб-аналитики как основы для интеграции с CPA-сервисами
Zhukov V., Komarov M. M., Бизнес-информатика 2017 № 4 С. 47–54
In modern e-business, there are many ways to attract potential customers to the site both with the help of offline and online methods. Companies usually use several channels to attract customers, differing in the placement of advertising, payment models and other parameters. One of the most popular online methods is using CPA networks, which allow webmasters ...
Added: February 15, 2018
Практики разработки стратегий CRM в российских компаниях
Manin A., Vetrova T., Российский журнал менеджмента 2017 Т. 15 № 4 С. 491–510
Projects on the introduction and development of customer relationship management (CRM) remain one of the most demanded in the practice of modern enterprises. In case of their successful implementation, companies manage to significantly increase the level of loyalty of their most valuable customers, as well as improve their market position and financial performance. At the ...
Added: January 31, 2018
Proceedings of the 8th international Conference on Knowledge Engineering and Semantic Web
Berlin: Springer, 2017.
This book constitutes the refereed proceedings of the 8th International Conference on Knowledge Engineering and the Semantic Web, KESW 2017, held Szczecin, Poland, in November 2017. The 16 full papers presented were carefully reviewed and selected from 58 submissions. The papers are organized in topical sections on natural language processing; knowledge representation and reasoning; ontologies and controlled ...
Added: December 3, 2017
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit