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The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country

Journal of Open Innovation: Technology, Market, and Complexity. 2023. Vol. 9. No. 2. Article 100060.

This study examines the impact of traditional working capital management (WCM) and modern technological
factors, specifically digital communications with customers as part of a customer relationship management
strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data
regression analysis is used to determine the individual impact of each strategy on profitability and model the
combined effect of the two strategies. The results are presented through a 3D visualization, which highlights the
significant positive impact of WCM and CRM on firm profitability. The study concludes that an effective combination
of the two strategies can lead to a significant increase in profitability for companies operating in the
retail consumer industry in Russia.

Language: English
Full text
DOI
Text on another site
Keywords: CRM social mediaworking capital managementDigital customer communicationsFirm profitabilityModeration effects
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