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PR и СМИ в Казахстане: сборник научных трудов
Almaty :
Казак университетi, 2014.
Academic editor: Л. С. Ахметова
Editor-in-chief: Н. Т. Шынгизова
Chapters
Dzyaloshinsky I. M., В кн.: PR и СМИ в Казахстане: сборник научных трудов.: Алматы: Казак университетi, 2014. С. 39–58.
В статье анализируются причины противоречия между принципами PR-деятельности, провозглашаемыми в различных этических кодексах и реальной практикой. Предлагается новая концепция понятия «профессиональная культура». ...
Added: June 10, 2014
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Fedorov D., Jezikoslovni Zapiski 2026 Т. 32 № 1 С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic languages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent grammatical phenomena such as argument ...
Added: May 13, 2026
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025).
The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Asatryan G., Trenin D., Россия в глобальной политике 2025 Т. 23 № 6 С. 191–205
The armed confrontation between the Russian Federation and the collective West requires focusing its attention and resources on Ukraine. Under extreme circumstances, it is more difficult for Russia to expand or even maintain its position in other neighboring countries.
Moscow has lost its position as the main mediator in the Armenian-Azerbaijani conflict. Its peacekeeping mission in ...
Added: March 20, 2026
Муравьев Н. Е., Yagunova E. E., Молодой ученый 2024 № 15(514) С. 390–391
По итогам проведенного научного исследования автор сформулировал понятие судебного контроля, судебного нормоконтроля, а также рассмотрел модели судебного нормоконтроля в ряде зарубежных стран. ...
Added: February 7, 2026
Филатова О. Г., В кн.: Социальная теория и PR.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 3 С. 274–309.
В главе представлено влияние символическго интеракционизма на теорию и практику связей с общественностью. ...
Added: February 3, 2026
Zubarevich N., Сафронов С. Г., Региональные исследования 2024 № 1(83) С. 4–18
The article analyzes the level and dynamics of interregional inequality in Russia, Kazakhstan, Uzbekistan, Belarus and some European countries (in terms of NUTS-2 territorial units) according to available data from official statistics of the CIS countries (1995–2022) and Eurostat (2011–2022). The Gini coefficient, weighted by population and normalized depending on the number of territorial units, ...
Added: January 22, 2026
М.: ООО «Городу и миру», 2025.
Главная тема сборника Urbi et Orbi — круговорот цензуры на российских просторах. В статьях, подкрепленных архивными документами, подробно рассказывается о том, как гласность в годы перестройки сокрушила господствовавшую в СССР многие годы цензуру. Что привело к созданию закона о СМИ, первая статья которого провозгласила, что «Средства массовой информации в СССР свободны, цензура запрещается». Закон пока ...
Added: December 8, 2025
Дементьева К. В., Коммуникативные исследования 2021 Т. 8 № 1 С. 117–131
The relevance of the study is explained by the existing need to consider relationship between the government and media in the context of the development of new communications. The purpose of the work is to consider the media communications of the region in the context of interaction between the government and society, to analyze the ...
Added: October 31, 2025
Дементьева К. В., Вестник Томского государственного университета. Филология 2021 № 73 С. 287–310
The article analyzes the public pages of provincial cities – centers of regions, which are information resources based on user-generated content, and reveals their role and impact on public opinion in modern society. The author’s definition of the city’s public page is given; the existing typologies are considered. Also, at this stage, the content of ...
Added: October 31, 2025
Дементьева К. В., Фролова Н. М., Бакеева Д. А., Знак: проблемное поле медиаобразования 2024 № 2 (52) С. 65–74
The article is devoted to the most notable media trends in the tourism industry through the prism of the media. The problems of highlighting the cultural brand of the region are touched upon. The article discusses the mechanism of positioning the tourist brand of the Republic of Mordovia in the media and its impact on ...
Added: October 17, 2025
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The notion of “political accommodation” applied to the theory and practice of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025