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FinTech and the green transition: Exploring pathways to ignite innovation for carbon neutrality in global supply chains
This article comprehensively evaluates the critical role of FinTech in promoting carbon neutrality and green logistics practices in global supply chains. In our study, using bibliometric analysis, social network analysis and natural language processing (NLP) methods, we evaluate the potential of FinTech innovations to increase traceability, transparency and efficiency in supply chain processes. In this study, in which we examined the ability of FinTech to finance green investments and low-carbon projects, it was investigated how technologies can develop more effective strategies in projects aimed at carbon neutrality. While the analyses reveal the potential of FinTech to reduce the use of paper and thus the demand for resources by increasing the spread of digital transactions, it also emphasizes that the environmental impacts of increasing energy consumption should be considered. The study highlights the importance of the energy mix that secures FinTech operations and the potential of the renewable energy balance in some countries. Social network analyses have identified countries, institutions and researchers that play central cooperation roles in the field of FinTech and green logistics, providing strategic data on information flow and innovation centers. These analyses show that countries that have adopted the Green Deal such as France, Germany, Italy, Spain and the Netherlands have demonstrated strong cooperation in the fields of energy transformation, sustainable agriculture and clean industry, while important partnerships with major emitters such as China, the USA and India and Turkey's strategic cooperation with EU countries, the USA, Brazil, South Korea and Russia reveal the value of advancing global sustainability. In terms of key findings, it shows that carbon neutrality processes are centered around concepts such as 'Impact' and 'Performance' and that these factors play a key role in determining the success of carbon neutrality in global supply chains. The study provides a roadmap in key areas such as financial strategy, governance, innovation, and cost management, guiding companies to develop strategies that can contribute to reducing global carbon emissions by balancing their environmental responsibilities with economic sustainability. In this context, it is stated that the integration of FinTech into supply chain financing processes can help businesses achieve these goals. This study, which analyzes the role of FinTech in green logistics, highlights innovative solutions and collaboration opportunities in achieving sustainability and carbon neutrality goals in global supply chains, and provides an important basis for future research.