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ИСПОЛЬЗОВАНИЕ PR-ПРОГРАММЫ В ДЕЯТЕЛЬНОСТИ СПОРТИВНОЙ ОРГАНИЗАЦИИ
С. 168–172.
Almasizadeh P., Олейник Н. С.
The independence of physical culture and sports organizations in market conditions, the complexity of the nature of the work they perform and the increase in the volume of activities require a significant expansion of the management sphere. First of all, this concerns the responsibility of managers for the timeliness and quality of decisions taken, the social and personnel policy pursued. In Russia, there is an awareness of the functions of PR and an understanding of the essence of this activity. Externally, this is accompanied by a departure from writing advertising materials and their placement in the media. PR agencies significantly expand the list of services provided. They offer the development of the concept of the socially useful significance of the enterprise, the creation of the image of goods, training of senior management for representative functions, preparation of interaction with the media, research of the socio-psychological climate in the team, crisis management. This shows that the there was a shift of attention from exclusively external communicative flows to all their diversity.
Language:
Russian
In book
Российский университет спорта "ГЦОЛИФК", 2022.
Switzerland: Springer, 2024.
This volume of Eurasian Studies in Business and Economics includes selected papers from the 44th Eurasia Business and Economics Society (EBES) Conference, held in Istanbul on July 6th, 7th and 8th, 2023 and hosted by Istanbul Bilgi University, Türkiye. The theoretical and empirical papers gathered here cover diverse areas of business and management from different ...
Added: June 28, 2026
СПб.: ИПЦ СПбГУПТД, 2025.
Сборник содержит статьи участников Восьмой международной научной конференции «Управление бизнесом в цифровой экономике», которая состоялась на экономическом факультете СПбГУ 20–21 марта 2025 г. Конференция была посвящена
исследованию роли цифровых технологий в формировании единого информационного и коммуникационного пространства.
Статьи сгруппированы по следующим тематическим направлениям:
1. Цифровые экосистемы и интеграция участников рынка
2. Технологии и бизнес-модели Индустрии 5.0
3. Взаимодействие в маркетинговых ...
Added: December 11, 2025
Российский университет спорта "ГЦОЛИФК", 2022.
Современные тенденции в индустрии физической культуры и спорта характеризуются своим комплексным, многоплановым характером. При этом на первый план выходят проблемы совершенствования механизма управления, с одной стороны, и развития подходов к финансированию в рассматриваемой сфере, с другой стороны. В настоящий сборник материалов международной научно-практической конференции «Инновационные аспекты менеджмента и экономики в сфере физической культуры и спорта ...
Added: October 31, 2025
Cham: Springer, 2025.
This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital ...
Added: October 28, 2025
Rodkin P. E., Tsyganova L. A., Обсерватория культуры 2024 Т. 21 № 4 С. 408–419
The article analyses the concept of visual com- plexity, highlighted by different researchers as a significant characteristic of contemporary visual communication and culture. The problem of ambiguity of the concept and its dependence on different objective and subjective factors and perception variables is posed. Formal categories and criteria for assessing visual complexity are defined, its ...
Added: September 18, 2024
Altukhov S., Асташкина В. А., Экономика и управление в спорте 2024 Т. 4 № 2 С. 107–124
The article examines the main managerial problems of football as a system in Azerbaijan. The results of the study reveal significant managerial shortcomings and offer a discussion of solutions and relevant recommendations based on international experience and interviews with experts in the field of sports management in Azerbaijan. The article analyzes the current situation in ...
Added: July 20, 2024
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2024 № 1-2 С. 58–71
The research is devoted to the analysis of universal criteria for the development and evaluation of visual identity (corporate logo and sign), which are distinguished as significant by professional developers in the field of design and visual communications. To verify and formalize them, a survey was conducted among professional designers from Russia and a number ...
Added: April 30, 2024
Shushkin M., Fomenkov D. A., Alexandrovskiy S. et al., Н. Новгород: Нижегородский государственный технический университет им. Р.Е. Алексеева, 2024.
It presents a guidance manual on marketing tools in the education sector, current trends and best practices. The emphasis is on the analysis of the target audience and its needs and the development of strategies for attracting and retaining students. The manual highlights the issues of digital marketing integration and the use of online platforms ...
Added: February 21, 2024
Anastasia V. Lukina, Roman R. Sidorchuk, Sergey V. Mkhitaryan et al., Emerging Science Journal 2023 Vol. 7 No. 6 P. 2239–2259
This research aims to create and test a new combined model to identify causal relationships between the perceived accessibility of the non-rail urban ground public transport (UGPT) route network and consumer experience in megacities. The methods used in the research are based on a combination of two models for assessing the perceived accessibility of UGPT ...
Added: February 2, 2024
Семенихин В. А., Parinov A., Банковское дело 2023 № 11 С. 74–81
As part of the program for studying online applications for financial products, online questionnaires were filled out at the 10 largest microfinance companies in Russia . For the first time, the features of SMS spam mailings after visiting websites and filling out online applications for microloans were studied, and a significant amount of spam was ...
Added: February 2, 2024
Sidorchuk R. R., Lukina A., Mkhitaryan S. et al., Sustainability 2021 Vol. 13 No. 22 Article 12391
This article presents a study of the attitude of metropolis residents to the environmental development of the urban public transport system. The authors set a goal to assess the influence of values on the assessment of environmental initiatives of city authorities in the field of public transport and their attitude to innovations in this sphere. ...
Added: September 25, 2023
П.Е. Родькин, Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2022 № 3-2 С. 225–236
The study analyzes the readability of visual identity in the context of the problem of multimodality and communicativeness, as well as its specific design, plastic and visual-graphic features on the example of city brand logos. As part of an empirical study, a survey of developers of visual identity was conducted, whose position reflects the principles ...
Added: September 30, 2022
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2020 Т. 2 № 4 С. 119–129
The article is devoted to the problem of the meaning and formation of urban brand identification through the rethinking of the language of templates (communicative patterns) of the urban space of K. Alexander in the framework of branding of territories. As an example of this approach, the branding of the city of Yuryevets is analyzed, ...
Added: January 27, 2021
Osipova O., Грецкова Ю. Д., В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (Выпуск 10)Вып. 10.: Н. Новгород: Издательство НИСОЦ, 2020. С. 76–87.
The use of fundraising tools determines the ability of art institutions to implement art projects and to develop the organization. The article discusses the main used fundraising technologies, forms of interaction between business and art institutions. Presented key ideas, classification, and description of fundraising technologies in art management. Proposed cases of implementation of fundraising technologies by art institutions. ...
Added: October 16, 2020
Aristova U., Козлов А. А., Системный администратор 2015 № 3
Компьютерные интерфейсы – одни из самых динамично развивающихся компонентов виртуальной среды. В своем развитии они прошли несколько последовательных этапов, и сегодня мы вступаем в новую эру самонастраивающихся интерфейсов. Процедурная генерация становится ведущей технологией проектирования контента сайтов и их визуального наполнения. В статье на конкретных примерах рассмотрены преимущества и недостатки использования данной технологии и методов визуализации ...
Added: January 23, 2020
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2019 Т. 2 № 4 С. 263–272
The work is devoted to the study of the main compositional, constructive and plastic techniques used in modern typeface brand identification of territories. The article deals with typology of font identity and its structural analysis in the context of the problem of empirical measurability of a work of art. ...
Added: December 23, 2019
Demin P., Университетское управление: практика и анализ 2018 Т. 22 № 6 С. 8–23
The research article presents the study of the main attribute of the university's visual representation – an emblem. Among the few works devoted to the process of university branding, there is no comprehensive analysis of the functioning of their visual representation, while the observed growth of branding work in various universities increasingly involves the emblem ...
Added: April 15, 2019
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2018 Т. 2 № 3 С. 165–178
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the ...
Added: October 7, 2018