• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Единица формы и единица смысла: коммуникативные паттерны в бренд-идентификации городов (на примере города Юрьевец)
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 4, 2026
Time to Showcase Your Research: Applications Are Now Open for Student Research Paper Competition 2026
Taking part in the Student Research Paper Competition (SRPC) gives you an opportunity to present your research to experts, receive an independent assessment, and determine the future direction of your work. The competition is open to students graduating in 2026 not only from HSE University but from universities in Russia and abroad. Papers may be submitted in Russian and English, and in some fields also in French, German, and Spanish.
September 4, 2026
‘Hedgehog Versus ‘Relatives: Researchers Measure How the Brain Responds to Unexpected Words During Natural Speech
Russian neurophysiologists, including researchers from HSE University, have demonstrated the feasibility of using event-related fields (ERFs) to study brain activity during natural speech perception. The researchers showed that this approach can be applied not only to individual words but also to continuous speech. Their findings indicate that words whose meanings differ significantly from the preceding context require longer processing times. The study also reveals that the brain processes function words in two stages: first, it identifies their grammatical role and then uses this information to predict the next word. The study has been published in Frontiers in Human Neuroscience.
August 25, 2026
Scientists Develop Algorithm for More Reliable Processors in Data Centres
Researchers from HSE MIEM and Samara University have developed the LRF-3D algorithm to automatically bypass idle nodes in three-dimensional networks-on-chip. Thanks to its hierarchical architecture, the algorithm outperforms existing solutions in both speed and path accuracy, improving processor reliability for use in data centres, supercomputers, and AI computing. The source code and test results are publicly available.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Единица формы и единица смысла: коммуникативные паттерны в бренд-идентификации городов (на примере города Юрьевец)

Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ. 2020. Т. 2. № 4. С. 119–129.
Rodkin P. E.

The article is devoted to the problem of the meaning and formation of urban brand identification through the rethinking of the language of templates (communicative patterns) of the urban space of K. Alexander in the framework of branding of territories. As an example of this approach, the branding of the city of Yuryevets is analyzed, performed by students of the School of Design of the RANEPA.

Research target: Media and Communications Art History
Priority areas: humanitarian
Language: Russian
Full text
Text on another site
Keywords: identityгородское пространствоplace brandingбрендинг территорийКоммуникативные паттерныайдентикабренд-идентификация территорий urban spaceлоготипcommunication patternsRANEPA design schoolYuryevetstemplate languageЮрьевецязык шаблоновШкола дизайна РАНХиГС
Similar publications
Production. Documentation. Intervention : On Unofficial Art in Late Soviet Russophone Culture from the 1960s to the 1980s
Boston: Academic Studies Press, 2026.
This volume is a product of the conference “Proizvodstvo, Dokumentatsiia, Interventsiia. Proizvedeniia iskusstva v usloviiakh neofitsial'noi sovetskoi kul'tury 1960-80-kh gg.” (Production, Documentation, Intervention. Works of art in the conditions of unofficial Soviet culture, 1960s-1980s), organized by Ilja Kukuj and Brigitte Obermayr at Munich University (LMU) in November 2018. The conference was financed by Professor Riccardo ...
Added: August 28, 2026
Демократия в эпоху социальных трансформаций: два различных подхода
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Воображаемые конституции: от полезной фикции до деструктивной утопии
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 2 (167) С. 4–29
In the context of the rapid changes in the modern world associated with globalization, informatiza tion, and the revision of ethical standards of mass behavior, legal theory faces a number of problems — the loss of consensus in understanding global constitutionalism, growing disagreements regard ing its values and principles, and unclear prospects for the future. ...
Added: August 26, 2026
From concern to practice: Routinization of pro-environmental behaviour among Russian youth
Lebedeva D., Journal of Consumer Culture 2026
Everyday routines are a key yet understudied mechanism by which young people embed pro-environmental concerns and values into their everyday lives. Drawing on structuration and practice theory, this paper examines how the routinization of environmental behaviour of modern youth occurs, that is, how and under what conditions it becomes a stable part of the everyday ...
Added: August 24, 2026
Английский язык для журналистов (B2–C1) : учебник для вузов
Stognieva O., Злобина В. А., М.: Юрайт, 2026.
Учебный курс предназначен для студентов направлений журналистики и медиакоммуникаций, владеющих английским языком на уровне B2–C1. Курс отражает ключевые вызовы современной цифровой медиасреды: использование искусственного интеллекта, борьбу с дезинформацией, развитие медиаграмотности, влияние социальных сетей, мобильную журналистику, цифровую идентичность и перспективы развития медиа. Обучение построено на аутентичных материалах и практико-ориентированных заданиях, моделирующих реальные профессиональные ситуации. Выполнение интерактивных ...
Added: August 22, 2026
Reflections on: Vincenzina Ottomano, “Quando l’opera russa diventò europea: Musica e scambi culturali tra Ottocento e Novecento” (Milano: Casa Ricordi, 2024)
Golovlev A., Научный вестник Московской консерватории 2026 Vol. 17 No. 2 P. 352–357
Vincenzina C. Ottomano’s Quando l’opera russa diventò europea is an ambitious and carefully argued study of the reception of Russian opera in Italy and France from the 1870s to the first decade of the twentieth century. The book examines how Russian operatic works were reframed by critics, impresarios, patrons, and institutions and transformed into cultural ...
Added: August 19, 2026
Языковая концептуализация пространства города: особенности восприятия улиц по данным НКРЯ
Kanogina P., Когнитивные исследования языка 2026 Т. 2 № 67 С. 118–122
This article is devoted to the study of the conceptualization of city streets in Russian fiction in the second half of the XXth century and in the first quarter of the XXIst century. The analysis of the selected object of open urban space in order to establish the features of its conceptualization was carried out ...
Added: August 16, 2026
Прекрасное и утилитарное на Востоке. Между этикой и эстетикой. Книга 2
Zinchenko S., Бейн П. В., Дубровская Д. В. et al., Институт востоковедения РАН, 2026.
Contrary to Antoine de Saint-Exupéry's assertion that "the most beautiful thing in the stars, houses, and deserts is what the eyes cannot see," the authors of this monograph dispassionately test the harmony of beauty in the East through the algebra of scientific analysis, continuing the work of their first book, "The Beautiful and the Utilitarian: From ...
Added: August 14, 2026
Борзенко В.В. Первый вахтанговец. Жизнь и судьба Бориса Щукина
Borzenko V., Театралис, 2025.
Творчество Бориса Васильевича Щукина – одна из интереснейших страниц в истории сценического искусства, а для Театра им. Вахтангова и вовсе целая веха, прославившая коллектив в 1920-е – 1930-е годы. Его судьба прослеживается подробно с самых первых лет интереса к театру, участия в любительских кружках подмосковной Каширы, поступления в Вахтанговскую студию и до последних лет жизни. ...
Added: August 6, 2026
Qualitative study of identity gaps and interpersonal communication strategies of Russians
Vasilieva E., Trifonova A., Bultseva M. A., Current Psychology 2026 Vol. 45 Article 1320
The current exploratory study aims to reveal identity gaps and interpersonal communication strategies used by Russians to overcome social identity crises. Based on previous research, we assume that many Russians who live both in Russia and abroad face ethnic and national identity threats and experience different social identity crises due to recent geopolitical events. This ...
Added: August 6, 2026
On NFT Art in Russia
Irina A. Afanaseva, Pavel S. Sorokin, October 2026 No. 196 P. 69–79
This article examines the development and cultural significance of NFT art in Russia, framing it through the sociological lens of “neo-structuration” theory — a framework that foregrounds individual agency as a driving force within evolving social and technological structures. The authors argue that NFTs have emerged in Russia as a means for young and independent ...
Added: July 28, 2026
Царствование императора Николая I в истории России. К 200-летию восшествия на престол: материалы научно-практической конференции (г. Пермь, 10–11 июня 2025 г.)
Пермь: [б.и.], 2026.
В сборнике представлены материалы Научно-практической конференции «Царствование Императора Николая I в истории России. К 200-летию восшествия на Престол», состоявшейся в Перми 10–11 июня 2025 г. Конференция была организована Администрацией губернатора Пермского края, Пермской митрополией Русской Православной Церкви, Фондом содействия возрождению традиций милосердия и благотворительности «Елисаветинско-Сергиевское просветительское общество» и Агентством по делам архивов Пермского края на ...
Added: July 23, 2026
Media Branding: Modifying Digital Communications of IT Companies. Conference Paper. April 2025.
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Картина В.И. Якоби «Утро при дворе Анны Иоанновны» и одомашнивание национальной истории в русской живописи
Chukcheeva M., Искусствознание 2026 № 2 С. 182–215
The article deals with the process of the domestication of the national past in Russian art using the example of V. I. Jacobie’s “Morning at the Court of Anna Ioannovna” (1872-1873). The painting was restricted to displaying at the 1873 Academy exhibition because it depicted aristocrats playing leapfrog in front of the sick Anna Ioannovna. ...
Added: July 15, 2026
International Academic Conference. Proceedings of the Scientific Forum “Modern Science: Theory and Practice” (April 22, 2026). Belgrade, Serbia. Part 3.
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
The Semiotic Intensity Approach: A Scoping Review of Amplification and Attenuation Mechanisms in Multimodal Media Discourse
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Limits to Tolerance: The Politicization of Liberal Values
Van de Wall B., Political Theory 2026
The defense of gay rights and other liberal values by some right-wing populists is often perceived as an opportunistic strategy to justify anti-Muslim policies. But this explanation for co-optation of liberal values by parties that are considered to be in conflict with liberalism circumvents a proper analysis of the phenomenon. I will therefore investigate this ...
Added: June 3, 2026
Система синтаксических инвариантов текстовой деятельности: статистические дескрипторы, семантическая структура и диагностические профили
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Почему растущие доходы не делают людей счастливее: эмоциональное объяснение парадокса Истерлина (Why Growing Incomes Do Not Make People Happier: an Emotional Explanation of the Easterlin Paradox)
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
ГОДОНИМИЧЕСКИЕ ОБЪЕКТЫ ПЕРВОГО РАЙОНА ВЕНЫ
Зелинская Ю. Ю., В кн.: Язык и культура в глобальном мире.Вып. 4.: ООО "Издательство "ЛЕМА", 2025. С. 245–251.
The author of this article turns to the consideration of the homonyms of the Inner City or the First District (Innere Stadt) of Vienna, one of the oldest and culturally significant cities in Europe, as they represent a rich source for the study of historical memory. The interest in this problem is dictated by the ...
Added: May 16, 2026
Школьный литературный канон эмиграции 1918–1939 гг.
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Современная российская мультипликация как инструмент воспитания традиционных духовно-нравственных ценностей
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Территориальный бренд и поэтика городской репрезентации
Rodkin P. E., Вестник культурологии 2026 № 1(116 С. 9–26
Representation of the city in the socio-cultural space receives different manifestations and forms of expression in fine arts, architecture, media, etc. As one of the actual directions of reflection and fixation of the image of the city its brand is conceptualized. Visual brand identity of the city performs the functions of representation and forms its own socio-cultural “layer”, which complements and ...
Added: March 31, 2026
Environment, space, and identity in the Eurasian region
Di Puppo L., Roy Chowdhury A., Globalizations 2026 Vol. 23 No. 1 P. 1–9
In this special issue, we bring together the post-colonial and post-socialist conditions of the post-Soviet space and the Indian subcontinent through the study of human–nature relationships. Not only are these two regions entangled through the Eurasian geography, but they also both represent hybrid modernization trajectories characterized by varying socio-political responses to Western modernity and the ...
Added: March 27, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit