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NFT-арт: новые возможности для раскрытия созидательного потенциала «агентности» в сфере культуры
Шаги/Steps. 2026. С. 325–351.
Currently, the layers of artistic reality based on technological developments and mass communication systems are rapidly expanding. Since 2021, the growth in sales of NFT-art has been continuous. Based on both a review of existing scientific and expert discussions and an analysis of individual cases of art, the article examines the basic principles of NFT-art at various stages (creation, acquisition, storage, distribution), studies the mechanisms of demand, analyzes the reasons for the interest of artists, collectors, and viewers in digital formats, and conducts a comparative analysis with traditional art formats. Special attention is paid to the contemporary NFT-art in Russia: a review of works (2021–2023) and an analysis of key exhibition and curatorial projects are provided. The authors conclude that NFT-technologies significantly expand the possibilities of agentic (proactive) action of artists. This is especially important at the current stage of societal evolution, which sociologists have proposed to call “neostructuration”, and which makes the individual agency of artists especially important not only for individual but also for collective well-being. Artworks on the Internet can be seen by millions of people. NFT-art provides great opportunities for artists (self-expression, individualization, increased reach, independence from intermediaries), collectors (determination of authenticity, ownership rights; mobility of the collection; absence of costs for maintenance, restoration, transportation), and viewers (mass distribution, accessibility, ease of use, the opportunity to participate in the creation of a creative product and its distribution).
Research target:
Social Sciences
Humanities
Education
Art History
Media and Communications
Other Humanities
Computer Science
Language:
Russian
Keywords: современное искусствосамостоятельностьagencydigital artагентностьблокчейн contemporary artDigital Art and HumanitiesЦифровое искусство и гуманитарные наукицифровое искусство blockchainart theory, philosophy of contemporary artпроактивное действиеcrypto artNFTNon-fungible tokens (NFT)proactive actionцифровые объекты, произведения изобразительного искусства, NFTNFTNFT-искусствокрипто-арт
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