AN ANALYSIS OF BRAND ASSOCIATION PERCEPTION USING N400 EVOKED POTENTIAL
The article is dedicated to neural basis of verb processing. Three verb groups were analysed: abstract, tool action and hand action verbs. We found that imageability of a verb might influence both the time of its processing and the amount of cerebral activation it is related to.
Manifestations of attentional lapses in auditory evoked potential
The paper presents the results of complex ischemia study using background (resting) EEG, blood flow rates in major head arteries and cognitive tests. The examined subjects were: patients with severe atrophy of cerebral hemisphere (N = 35), patients after left (N = 34) and right (N = 32) stroke and healthy volunteers (N = 42). Resting state clusters having specific frequency pattern, topography and time of presence were discriminated from EEG for each group. Clusters observed in healthy subjects were almost or even completely absent in patients with ischemia. Their time of presence correlated directly with blood flow rates in head arteries and inversely with stenosis level in internal carotid artery. Further, there were clusters specific to patients groups, also being correlated with stenosis level. “Ischemic” clusters proved to be quite similar for patients with SACH and after right stroke, but they were completely different in patients after left stroke. Time of presence of these clusters correlated with cognitive tests scores. The results prove the resting EEG analysis to be applicable for ischemia diagnosis as an additional instrument.
The Abstract book contains the abstracts of the posters presentations of the participants of the Methodological school: Methods of data processing in EEg and MEG, Moscow, 16-30th of April, 2013. The School was devoted to the theoretical and practical aspects of the contemporary methods of the dynamic mapping of brain activity by analysis of multichannel MEG and EEG.
The Abstract book contains the abstracts of the posters presentations of the participants of the Methodological school: Methods of data processing in EEG and MEG, Moscow, 16-30th of April, 2013. The School was devoted to the theoretical and practical aspects of the contemporary methods of the dynamic mapping of brain activity by analysis of multichannel MEG and EEG.
The distractive effects on attentional task performance in different paradigms are analyzed in this paper. I demonstrate how distractors may negatively affect (interference effect), positively (redundancy effect) or neutrally (null effect). Distractor effects described in literature are classified in accordance with their hypothetical source. The general rule of the theory is also introduced. It contains the formal prediction of the particular distractor effect, based on entropy and redundancy measures from the mathematical theory of communication (Shannon, 1948). Single- vs dual-process frameworks are considered for hypothetical mechanisms which underpin the distractor effects. Distractor profiles (DPs) are also introduced for the formalization and simple visualization of experimental data concerning the distractor effects. Typical shapes of DPs and their interpretations are discussed with examples from three frequently cited experiments. Finally, the paper introduces hierarchical hypothesis that states the level-fashion modulating interrelations between distractor effects of different classes.
The author analyzes the most widely applied risk management standards in Russia, emphasizing the lack of a clear system for operational risk management. Reviewing the challenges emerging on European markets due to the introduction of the Solvency II directive, he suggests approaches to the solution of possible problems for Russian insurers.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management