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Брендинг — мощнейший инструмент современного бизнеса
Мастер Продаж. 2013. № 1. С. 12–19.
Morgounov E. B., Собянин Р. И.
Research target:
Economics and Management
Language:
Russian
Кумар В., MSW Management 2026 Vol. 36 No. 1s P. 1746–1753
This study explores how profitability, export efficiency, and cost functionality correlated with the financial sustainability index (FSI) for Indian manufacturing companies and the development of the early warning system. The study was conducted on 50 Indian manufacturing companies those participate in the export business, whose data has been collected for the nine quarters from 2023 ...
Added: May 19, 2026
Tekic A., Nguen C. M., Business Horizons 2026 Article In Press, Journal Pre-proof
Fast-moving consumer goods (FMCG) firms face intense pressure to internationalize, yet the traditional playbook—lengthy R&D cycles, costly market research, and standardized campaigns—often struggles to deliver local relevance at speed. This article argues that crowdsourcing—digitally mediated, large-scale consumer participation—can complement established internationalization tools by mobilizing local knowledge and community endorsement to mitigate key aspects of the ...
Added: May 19, 2026
Ulanov V. L., Springer, 2026.
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, ...
Added: May 19, 2026
Semerikova E. V., Салов А. И., The Journal of the New Economic Association 2026 Vol. 1 No. 70 P. 221–237
In this paper, we assess the extent of agglomeration externalities that
mirror on labour productivity gains while accounting for the direct and indirect effects
of transportation exposure. To this end we combine data on the local average wage and
employment with comprehensive information on the public transportation and road networks
of the Saint Petersburg Metropolitan Area, one of the ...
Added: May 19, 2026
Voytenkov V., Emerging Markets Review 2026 No. 101482 P. 1–37
This paper examines the effects of the 2008, 2014, and 2020 crises on household consumption patterns in Russian regions. The micro-level analysis is conducted using quarterly data from Rosstat's Household Budget Survey. Dependent variables are expenditure on food at home, out-of-home, alcohol, non-food items, services. Explanatory variables are household characteristics and dummy variables that capture ...
Added: May 18, 2026
Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1
This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...
Added: May 17, 2026
Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8
В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...
Added: May 17, 2026
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.
Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...
Added: November 28, 2025
Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.
Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...
Added: November 5, 2025
Batchaev A., Gorny M. B., Zhunda N. et al., В кн.: Урбанистика. Городская экономика, развитие и управление : учебник и практикум для вузов.: М.: Юрайт, 2025. Гл. 6 С. 308–374.
Совместное существование на небольшой территории больших масс людей требует координации их деятельности и наличия общей инфраструктуры. Соответственно возникают формальные (местная власть) и неформальные структуры управления, которые эту потребность удовлетворяют. Как они создаются и насколько эффективно функционируют определяется институтами, сложившимися в данном обществе. В данной главе рассказывается о вариантах устройства основного формального института управления в городах ...
Added: October 15, 2025
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The notion of “political accommodation” applied to the theory and practice of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Karminsky A. M., М.: Прометей, 2025.
The monograph including issues of the theory and practice of international banking ...
Added: September 20, 2025
Melville A. Y., Каберник В. В., Mironyuk M. et al., / МГИМО МИД России. 2024.
Данный аналитический доклад является одним из результатов исследований в рамках консорциума НИУ ВШЭ и МГИМО. В нем прежде всего раскрыты вопросы концептуализации национальной мощи и сопутствующих категорий и дается обзор прецедентов. Далее рассматриваются вопросы операционализации предлагаемых нами компонентов национальной мощи. В следующих разделах доклада предлагается анализ вопросов методологии, используемой в докладе. На этой основе предложен ...
Added: September 19, 2025
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Krasyuk T., Маркетинг в России и за рубежом 2023 № 6 С. 14–16
Current paper raises the systematization issue of the factors influencing the transformation in the context of strategic marketing management and modern economic trends, such as ecosystems and digitalization. The object of the author's research is the processes of value transformation as a means of strategic management and communication with stakeholders, as well as the result ...
Added: April 6, 2025
Antonova N., Казинцева Л. В., Сизова Н. А., М.: Юрайт, 2025.
В учебнике представлены модели и инструменты коучинга, даются рекомендации по их применению. учебник имеет практическую направленность, содержит большое количество инструментов и техник, объединенных в тематические блоки, и может использоваться как настольная книга коуча. ...
Added: March 5, 2025
Shults V., Yurchenko A. V., Волобуев Н. А. et al., М.: Юрайт, 2025.
The course is the first systematic publication that examines the theoretical foundations, history and current state of business security in the Russian Federation and abroad. Based on the theory of business management and the concept of integrated enterprise security, the course examines the most relevant aspects of ensuring the economic, financial, informational, physical, engineering, technical ...
Added: February 26, 2025
Antipkina I., Ivanov A., Guzhelya D., / Series WP BRP "Basic research program". 2024.
This study presents a methodology for developing a new questionnaire format called explicit continuum scenario scales, in the example of a client focus questionnaire. Elements of the Rasch Guttman scenario scale methodology were used in its development. In three consequent studies, different aspects of the scale functioning were investigated. In Study 1, on the sample ...
Added: February 21, 2025
Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.
The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...
Added: February 17, 2025
СПб.: Санкт-Петербургский государственный экономический университет, 2024.
Сборник материалов Х Международной научно-практической конференции традиционно посвящен исследованию трендов современного брендинга и особенностям функционирования брендов в различных сферах. Магистральная тема исследований этой конференции -геобрендинг. В первой части представлены исследования вузовских преподавателей и специалистов-практиков. Сборник адресован специалистам коммуникационных профессий, преподавателям, студентам, магистрантам, всем, кто интересуется проблемами брендинга. ...
Added: February 14, 2025