• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Books
  • Рынок нейромаркетинговых исследований: компании, технологии, практика применения и перспективы развития
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Рынок нейромаркетинговых исследований: компании, технологии, практика применения и перспективы развития

M. : Higher School of Economics Publishing House, 2023.
Berezka S., Kovalenok A., Шамалова А. Ю., Старченко В. М., Широкова П. И., Kosonogov V., Vetrova T., Shestakova A.
Under the general editorship: Berezka S., Kovalenok A.
Research target: Economics and Management Psychology
Language: Russian
Full text
Keywords: нейромаркетингneuromarketingнейротехнологииneuromarketing researchнейромаркетинговые исследованияneurotechnologies
Рынок нейромаркетинговых исследований: компании, технологии, практика применения и перспективы развития
Similar publications
Влияние интеллектуального капитала российских компаний на их интернационализацию в условиях внешних шоков
Катаев М. В., Molodchik M., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 3 С. 719–740
В данном исследовании рассматривается связь между интеллектуальным капиталом компаний и их интернационализацией в условиях внешних шоков. В отличие от предыдущих работ, как правило, рассматривающих взаимосвязь интеллектуального капитала и интернационализации в стабильной экономике, в исследовании развиваются предположения о неоднородном влиянии шоков на компоненты интеллектуального капитала и, соответственно, различном модерационном эффекте шоков на трансформацию интеллектуального капитала в экспортную ...
Added: October 17, 2026
Предел долга (государственный долг развитых стран — XXI век)
Бородаева В. А., Вопросы экономики 2026 № 10 С. 5–27
The paper offers a new perspective on the limit of government debt. It surveys the broad historical picture of the dynamics and character of government debt in the leading economies: the ratios of debt and debt service to GDP have risen to levels close to their half-century highs. In the regime that has taken shape ...
Added: October 16, 2026
Гауди по психологии
Petrovskiy V., Психология. Журнал Высшей школы экономики 2016 Т. 13 № 3 С. 612 – 622
Два открывателя новизны, два мыслителя, один в науке, другой в искусстве — Владимир Лефевр и Антонио Гауди — обнаруживают глубинное персональное сходство: нестандартность решений, многообразие компетенций, проницательность интуиции, эстетику мысли, смелость фантазии — все это «их общее». Архитектор новаторской рефлексивной теории, В.А. Лефевр перебросил мост между двумя реалиями – по ту и по сю сторону Я человека. Теоретики-предшественники имели ...
Added: October 16, 2026
Algebraic Model of Reflexive Problematic Statements
V. A. Petrovsky, Scientific and Technical Information Processing 2022 Vol. 49 No. 6 P. 472 – 480
This paper focuses on reflexive problematic statements represented by modal judgments of validity (subjective truth) and their combinations. It is proposed to describe these statements at three levels: reflexive problematic statements per se, modal judgments that characterize the validity of sentences constituting complex statements, and matrix representations of modal judgments. Modal judgments, as part of ...
Added: October 16, 2026
Межрегиональные дисбалансы экономического роста в Китае
Mozias P., Социальные и гуманитарные науки. Отечественная и зарубежная литература. Серия 9: Востоковедение и африканистика 2026 № 3 С. 197–223
Abstract. Long-standing differences in development levels between China’s coastal and inland provinces intensified during the 1980s–1990s, at the early stages of market reforms. In response, from the late 1990s the Сentral government began implementing major development initiatives such as the “Go West”, the “Revitalization of the Northeast,” and the “Rise of Central China,” while in ...
Added: October 15, 2026
A survey on selection of supply strategies in material requirements planning based on the assessments of safety stock levels
Lukinskiy V., Lukinsky V., Sokolov B. et al., Annual Reviews in Control 2026 No. 62 P. 1–15
Enterprises planning material requirements must account for multiple sources of uncertainty. Considering the impact of yield uncertainty is of prime importance to decision-makers. To mitigate the effects of random yield on the continuity of manufacturing operations, we propose establishing a reserve stock to prevent shortages due to defective items within safety stock levels. If no ...
Added: October 14, 2026
Лидеры АПК в ЭКГ- рейтинге ответственного бизнеса в России
Vukovic N., Krivokhizhin O., Антонова В. Д., АПК: Экономика, управление 2026 № 8 С. 89–95
One of the key roles is given to the agro-industrial complex in the global agenda of sustainable development. The leaders of the sustainable development of the agro-industrial complex identify the main trends and set standards for responsible business conduct in the industry. This article is devoted to the analysis of the leaders of responsible business ...
Added: October 14, 2026
Русскоязычная версия шкалы проэкологического поведения
Zolotareva A., Kazennaya E., Углова А. А., Вопросы психологии 2026 Т. 72 № 1 С. 108–118
Шкала проэкологического поведения (Pro-Environmental Behavior Scale, PEBS) оценивает как индивидуальные его проявления, так и участие в проэкологической деятельности совместно с другими людьми. Целью настоящего исследования является адаптация русскоязычной версии PEBS в условиях реальной экологической катастрофы. Волонтеры, ликвидирующие последствия разлива нефти в Керченском заливе (n = 205), а также респонденты, не занимающиеся волонтерской деятельностью (n = ...
Added: October 13, 2026
Трансвитальное Я: опыт персонологии
Zalyubovsky E., Petrovskiy V., Культурно-историческая психология 2023 Т. 19 № 3 С. 13 – 22
The paper substantiates the concept of the existence of a “transvital Self”, a particular form of an individual’s existence beyond the apparent forms of vital function and the processes of reproducing self as a psychophysical integrity. The author uses the term “transvitality” (as in A. Akopyan’s “transvital meanings”) to more generally address this concept as ...
Added: October 13, 2026
О статусе «Я» в культурно-деятельностном дискурсе
Petrovskiy V., Культурно-историческая психология 2023 Т. 19 № 1 С. 35 – 40
The concept of the I that is present in the scholarly and mundane consciousness is inwardly paradoxical, as it contains the risk of regression to “bad infinity”. Thus, “I see an object” obviously creates in me the image of the object; by implication, “someone” inside me sees the image of the perceived object and, consequently, ...
Added: October 13, 2026
Varieties of regional innovation systems around the world and catch-up by latecomers
Kim J., Lee K., Industrial and Corporate Change 2026 Vol. 35 No. 5 P. 1122–1152
This study represents one of the first attempts to develop a global typology of regional innovation systems (RIS) across both advanced and catching-up economies, identifying distinct pathways for regional technological catch-up. Utilizing United States Patent and Trademark Office (USPTO) patent citation data from 33 regions worldwide over the period 2000–2017, we construct several RIS indicators, ...
Added: October 13, 2026
Knowledge management in future communities enhances smart city initiatives: path and mediation
Xu S., Yu H., Ren T. et al., Journal of Knowledge Management 2025 Vol. 29 No. 10 P. 3410–3436
Purpose This study aims to investigate the role of knowledge management in enhancing urban innovation within the context of smart cities, with a particular emphasis on the function of future communities as foundational units of knowledge-driven development. It aims to distinguish the respective contributions of knowledge acquisition and knowledge sharing as input mechanisms, while examining the ...
Added: October 13, 2026
Креатив-партнёрство человека и ИИ: четвёртый формат образования?
Vikhrova E., Petrovskiy V., Высшее образование в России 2025 Т. 34 № 12 С. 10 – 32
This paper examines the psychological well-being of university students across various learning formats (in-person, online, and hybrid) and reflects on the role artificial intelligence (AI) tools play in supporting this well-being. The paper analyzes the impact of the learning formats on the dynamics of anxiety and depression levels in students, on their coping strategies for ...
Added: October 12, 2026
Teacher expectations and mathematics growth in primary school: a multilevel moderation analysis
Yusupova E., Ogundele K. S., Durodola F. A., Social Psychology of Education 2026 No. 29 Article 127
This study examines the association between teacher expectations and mathematics growth among first-grade students in Russia. The sample included 1,155 students and 48 teachers from public schools in two Siberian regions. Students’ mathematics performance was assessed using START, with vertical test alignment used to measure individual growth. Multilevel regression models estimated on 20 multiply imputed ...
Added: October 12, 2026
Потребительские практики китайского среднего класса в контексте конфуцианских ценностей
Veselova L. S., Азия и Африка сегодня 2026 № 9 С. 38–48
The article examines the consumer practices of China’s middle class in the context of the transformation of Confucian values under the influence of market reforms, urbanization, the expansion of the domestic market, and the state ideology of contemporary China. The focus is on how traditional norms of family responsibility retain their normative significance while being ...
Added: October 12, 2026
Влияние санкционных шоков на техническую эффективность сельскохозяйственных предприятий: опыт молочного животноводства региона
Nikulina Y., / Высшая школа экономики. Серия EC "Economics". 2026. № 1.
This paper estimates the impact of the international sanctions of 2014 and 2022, as well as the food embargo, on the technical efficiency of agricultural enterprises. The assessment was carried out using panel data from agricultural enterprises specializing in dairy production in the Leningrad Region for the period 2010–2023, employing stochastic frontier analysis. It is ...
Added: October 11, 2026
Economic Globalization and Environmental Outcomes in Heterogeneous Panels: Composition, Technique, and Distributional Evidence from Shanghai Cooperation Organization Economies
Fudan Journal of the Humanities and Social Sciences 2026
This study reassesses whether economic globalization is compatible with carbon mitigation across nine Shanghai Cooperation Organization economies over 1997 to 2024. A sequenced panel design is applied: pre-estimation diagnostics establish cross-sectional dependence, slope heterogeneity, and mixed integration orders; fixed effects with Driscoll and Kraay standard errors provides the preferred conditional mean estimate; Hansen threshold regression, ...
Added: October 11, 2026
发展危机问卷的中文版修订及信效度检验
WANG P., YANG Y., ZHANG Y. et al., Chinese Journal of Applied Psychology 2025 Vol. 31 No. 1 P. 45–53
Objective: To revise The Developmental Crisis Questionnaire (DCQ) and test its reliability and validity in adult age groups. Methods: The Chinese version of DCQ was determined by item analysis and exploratory factor analysis, and its structure was determined by confirmatory factor analysis. Finally, the reliability and validity of the scale were tested. Results: The 10 items of Chinese DCQ ...
Added: October 11, 2026
Торговые ограничения как инструмент международного давления (на примере импортных поставок в Россию)
Biryukova O. V., США и Канада: экономика, политика, культура 2026 Т. 10 С. 37–50
The article examines the theoretical and practical aspects of the application of trade restrictions as a tool of international pressure using the case of import supplies to Russia. Special attention is paid to legal conflicts within the World Trade Organization (WTO) related to the application of national security exceptions (Article XXI of the GATT), and ...
Added: October 10, 2026
Измерение метапознания и саморегулируемого обучения: обзор инструментов и практик
Akhmedjanova D., Современная зарубежная психология 2025 Т. 14 № 4 С. 18–26
Context and relevance. Metacognition is researched as metacognitive knowledge and control. In this article, metacognition includes such components as goal setting, metacognitive control, and reflection. Objective. This article presents an overview of research methods that complement the survey tools with objective methods for measuring metacognition as a process. Methods and materials. The study used a narrative literature review of four ...
Added: January 13, 2026
СВОБОДА МЫСЛИ: НОВАЯ СУЩНОСТЬ ФУНДАМЕНТАЛЬНОГО ПРАВА
Diskin E., Закон 2025 № 12 С. 67–74
В статье рассматривается проблема правовой защиты свободы мысли в контексте стремительного развития нейротехнологий и искусственного интеллекта. Анализируются международные и российские правовые нормы, выявляется отсутствие механизмов охраны свободы мысли как высшей нервной деятельности. Пока зано, что современные технологии позволяют фиксировать и ин терпретировать когнитивные процессы человека, создавая угрозу незаметного идеологического контроля. Обосновывается необхо димость внесения изменений ...
Added: December 26, 2025
Ethics at the Edge: Neuromarketing, Consent and Consumer Protection in Digital Markets
Ettore Maria Lombardi, Ivanov A., Law and Economics Yearly Review 2025 Vol. 14 No. 1 P. 157–201
Neuromarketing – the fusion of neuroscience and marketing – has emerged as a frontier in the digital marketplace, offering unprecedented insight into consumer behavior while raising profound ethical and legal challenges. By harnessing brain imaging, biometric sensors and AI-driven analytics, firms can target consumers at a subconscious level, potentially bypassing rational choice. This article examines ...
Added: October 29, 2025
2025 Seventh International Conference Neurotechnologies and Neurointerfaces (CNN)
IEEE, 2025.
Added: October 2, 2025
Central EEG beta/alpha ratio predicts the population-wide efficiency of advertisements
Kislov A., Alexei Gorin, Nikita K. et al., Brain Sciences 2022 Vol. 13 No. 1 Article 57
Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users. During our electroencephalography (EEG) and eye-tracking study, participants were exposed to 10 banners that were also used in the ...
Added: April 9, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit