The article features several dilemmas associated with the identification of a semantic structure for the Russian general lexis denoting timing as exemplified by the word 'sutki'. The word, a semantically sustainable lexical item, loses its traditional translarency when used in legal texts.
In the textbook the basic model of the psychology of subjective semantics and psychosemantics are described and compared.Tthe 20 methods (with modifications) of researching and describing оf values and system values are described. According to the latest requirements of the Federal state educational standard of higher education. The textbook is designed for students and professionals, psychologists, sociologists, philologists, linguists, mathematicians, programmers, developers of artificial intelligence and philosophers.