Evolution of informational technologies in 21st century opens a door for a new form of both governance and political struggle. What is technology today, what influence does it have on society, why and how did mental and material changes interlace - these issues are considered in the article.
The concept of the inclusion map of game with preference relations into a game with payoff functions is introduced. Necessary and sufficient conditions of the embeddability of game in factor-game are indicated. A necessary condition and also sufficient conditions for the existence of the inclusion of game with preference relations into a game with payoff functions are found.