Учебный кейс "Аэрофлот: как высоко и куда лететь?"
The case study is developed for the Bachelor’s and Master’s
degree students as well as for MBA and EMBA programme
participants in the fi elds of Strategic Management, Strategic
Thinking and Management, Corporate Governance, Strategic
Marketing, etc. The case study is based on open-source information about the most internationally recognised Russian brand,
the Aerofl ot Group.
The case provides an opportunity to analyse a set of issues related to the development of a corporate strategy, its transformation into competitive and functional strategies with a particular
focus on the development of marketing strategy, as well as the
issues related to the implementation of these strategies in a
highly turbulent business environment caused by the pandemic