• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Обзор салонов красоты как жанр видеороликов на Youtube
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 14, 2026
Resource Race and Green Transition: Three Unexpected Conclusions from Foresight Centres Research on Climate and Poverty
Beneath the surface of green energy—which most people associate with solar panels, electric vehicles, and reduced CO2 emissions—lies a complex web of geopolitical interests, international inequality, and resource constraints. Researchers from the Laboratory for Science and Technology Studies (LST) at the HSE ISSEK Foresight Centre have published a series of articles in leading international journals on hidden and overt conflicts surrounding critically important metals and minerals, as well as related processes in the energy sector.
May 13, 2026
Immersion in Second Language Environment Influences Bilinguals Perception of Emotions
Researchers at the Cognitive Health and Intelligence Centre at the HSE Institute for Cognitive Neuroscience have discovered how bilingual individuals process emotional words in their native (first) and non-native (second) languages. It was found that the link between word meaning and bodily sensations is weaker in a second language than in a first language. However, the more a person is immersed in a language environment, the smaller this difference becomes. The article has been published in Language, Cognition and Neuroscience.
May 12, 2026
‘Any Real-Economy Company Can Use Our Products
The HSE Centre for Financial Research and Data Analytics combines fundamental and applied work, including in areas unique to Russia such as the connection between sentiment in the media and social networks and financial markets. The HSE News Service spoke with the centre’s director, Professor Tamara Teplova, about its work.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Обзор салонов красоты как жанр видеороликов на Youtube

С. 258–261.
Zamyatnina E.

In recent years, a video genre “beauty salon review” has gained popularity on Youtube. In these videos, the bloggers pay attention to the controversial aspects of the process and the result of the service. The author assumes that the origin of this genre is a consequence and an indicator of employment insecurity. Additionally, it is noted that women still face discrimination on the job because of their gender.

Language: Russian
Full text
Keywords: YouTubeсоциальная незащищенностьYouTubeмизогинияmedia imageиндустрия красотыbeauty industrymisogynysocial vulnerabilityобраз в медиа

In book

Равноправие мужчин и женщин в России и в мире: научный потенциал молодежных исследований: сборник материалов международной молодежной научной конференции
Иваново: Ивановский государственный университет, 2022.
Similar publications
«В царстве льда»: метафорическое моделирование концепта-идеологемы «Арктика» как способ интерпретации специфики региона
Жигунов А. Ю., В кн.: Медиаобраз региона в современной массовой коммуникации.: Вологда: Вологодский государственный университет, 2022. С. 288–296.
The article is devoted to the peculiarities of interpreting of the concept-ideologem "Arctic" in modern Russian media. The historical prerequisites for the formation of the perception of the Arctic by a mass Russian-speaking addressee as a native, home territory are formulated. The most frequent lexical representatives that characterize the region and allow to identify the ...
Added: April 19, 2026
Арктика в российских медиа: проблематика и тематические доминанты
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Репрезентация детского церебрального паралича в русскоязычном сегменте видеохостинга YouTube
Polyakova A. A., Argylov N., Неофилология 2023 Т. 9 № 2 С. 391–404
Due to insufficient knowledge of the topic of cerebral palsy representation in the media space, a content analysis of a video sample representing cerebral palsy over the past five years was carried out. The study is based on the materials of the video texts selected from the video hosting of the Russian-language YouTube. The main attention is paid ...
Added: May 11, 2025
Запустение как сюжет: «городские исследования» на YouTube
Лавренова О. А., Наука телевидения 2024 Т. 20 № 3 С. 129–152
The article analyzes and typologizes YouTube videos representing urban exploration (Urbex). This subculture, which gained popularity in the early 2000s, centers on the (often illegal) venturing into abandoned buildings. 4 Visual documentations of such penetrations, shared on YouTube, have played a crucial role in institutionalizing urbex, forging informational and visual connections that structured its previously ...
Added: February 19, 2025
Russian Literature and Cognitive Science
Novikova A., Lerner J., Dolack T. et al., United States of America: Lexington Books, 2024.
Russian Literature and Cognitive Science applies the newest insights from cognitive psychology to the study of Russian literature. Chapters focus on writers and cultural figures from the Golden to the Internet Age including: Pushkin, Dostoevsky, Tolstoy, Sologub, Bely, Akhmatova, Nabokov, Baranskaya, and contemporary online discourse. The authors draw on a wide array of cognitively-informed fields within ...
Added: December 22, 2024
Обсуждение генетики в социальных медиа: анализ представлений пользователей YouTube о науке и технологиях
Dolgov A., Философия науки и техники 2024 № 2 С. 47–60
The article is devoted to the study of social media users’ views on genetics and genetic tech­nologies. The study of this issue is important because the development of genetic technologies in Russia is considered one of the priority tasks, and the implementation of innovations largely depends on the attitude towards it in society. Fundamental scientific ...
Added: December 7, 2024
Reintegration of Russian children returned from war zones in the Middle East: Directions, actors, barriers
Maria Kozlova, Mikheev I. S., Alfiya Lyapina, Children and Youth Services Review 2024 Vol. 156 Article 107322
This article analyzes the integration process of children returned from ISIS territory in three regions of the Russian North Caucasus from where the largest number of ISIS fighters with Russian citizenship originated. Following the concepts of “reintegration of returned migrants” and “cultural citizenship”, it explicates the role of key actors in the processes of adaptation and integration ...
Added: December 9, 2023
Конвергенция политических телевизионных шоу в России и ее влияние на расширение аудитории
Попова В. В., Коммуникации. Медиа. Дизайн, Россия 2023 Т. 8 № 2 С. 111–131
Over the past year, due to events within the country and in the international arena, the importance of socio-political content on all platforms has increased. Despite the increase in airtime, political programs on television nevertheless have difficulties attracting a new young audience to the screen. The author of this study aims to identify and analyse ...
Added: July 4, 2023
Репрезентация детского церебрального паралича в русскоязычном сегменте видеохостинга YouTube
Argylov N., Полякова А. А., Неофилология 2023 Т. 9 № 2 С. 391–404
Due to insufficient knowledge of the topic of cerebral palsy representation in the media space, a content analysis of a video sample representing cerebral palsy over the past five years was carried out. The study is based on the materials of the video texts selected from the video hosting of the Russian-language YouTube. The main ...
Added: May 16, 2023
Depression representations on the most popular Russian-language YouTube channels
Mikhaylova O., Convergence-The International Journal of Research into New Media Technologies 2023 Vol. 29 No. 6 P. 1555–1572
This article analyses the mental health discourse on the most popular Russian-language channels on YouTube. The main research focus is depression representations. In total 345 videos were examined, issued since 2015 and till 2022. Using theoretical thematic analysis, the content creator types are identified, and these types are compared in terms of their portrayals of ...
Added: February 14, 2023
Формула грёз. Как соцсети создают наши мечты
Колпинец Е. В., Individuum books, 2022.
Every day we construct our ideal image on social media: flattering shots, filters and post-processing, costly things in the frame, unintentional accidents and transparent allusions of success. In the twelve years of its existence Instagram* has become something more than just an online album with memorize photos - it teaches us how to feel and ...
Added: October 6, 2022
Self-representations of the experience of anorexia on YouTube: The joint influence of the explanatory model and the web platform
Mikhaylova O., New Media and Society 2024 Vol. 26 No. 6 P. 3235–3251
This study analyzes the self-representations of Russian-speaking women with anorexia on YouTube. Using multimodal interaction analysis, the research focuses on how the explanatory model of anorexia and the representation platform influence the narratives produced by vloggers who have experienced or are experiencing anorexia. It is concluded that anorexia is mainly represented in these videos as ...
Added: April 21, 2022
Избирательно-мягкая маскулинность: кейс мастеров ногтевого сервиса в Санкт-Петербурге
Arif E., Ревякина А. Р., ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация 2022 Т. 14 № 1 С. 89–105
The article is written on the analysis of 15 semi-structured interviews with nail artists working in the city of Saint Petersburg. The beauty industry is identified as a “woman's” professional sphere according to symbolic and quantitative indicators. Care, provision of services and work on the creation of attractiveness are symbolically identified as the “woman’s” sphere ...
Added: April 1, 2022
Значение аффективного труда в культуре интернет-селебрити
Колпинец Е. В., Мониторинг общественного мнения: Экономические и социальные перемены 2021 Т. 5 С. 118–137
Posting about depression, psychological problems, illnesses, and traumatic experiences has become an organic part of social media along with flawless photos and success stories. Hardships and negative personal experiences have become daily content and a way to establish trusting long-term relationships with the audience. The field of social media, primarily Instagram and YouTube, is far ...
Added: November 9, 2021
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit