Формула грёз. Как соцсети создают наши мечты

Individuum books, 2022.

Колпинец Е. В.

Academic editor: К. Инна

Every day we construct our ideal image on social media: flattering shots, filters and post-processing, costly things in the frame, unintentional accidents and transparent allusions of success. In the twelve years of its existence Instagram* has become something more than just an online album with memorize photos - it teaches us how to feel and dream, shaping not only the observation, but also the objects of desire. Media and celebrity culture researcher Katya Kolpinets has looked into how Instagram images of the ideal life took shape, how they subjugated society, and what it says about ourselves. What does an apartment/travel/relationship/dream job look like? Why do successful instabloggers become role models for millions of followers? How did reality shows turn out to be the forerunners of social media? How did struggling patterns turn into another pattern? "Dream Formula" centers on the comical mismatch between the outside and the inside, the cherished dreams of millennials and the problems of modern society, in which everyone must be "visible" in order to participate in the economy of shares and likes.

*belongs to Meta, a company recognized as extremist in the Russian Federation.

Translated with www.DeepL.com/Translator (free version)

Keywords: социальные сети, новые медиа, YouTube, исследования культуры, YouTube, social media, culture studies, Instagram, Instagram