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Regular version of the site

Book chapter

Продвижение ведущими IT-компаниями HR-бренда в Интернете.

С. 156-161.
Мкртычян Г. А., Кузьмин А. А.

The article is devoted to the analysis of the experience of leading IT companies promoting their HR brand on the Internet using corporate websites and social networks. Value propositions are highlighted and an expert assessment of the quality of specialized HR - pages is given. It is shown that social networks are becoming the leading communication channel of the company with young specialists.