ПЕРСПЕКТИВЫ РАЗВИТИЯ КРЕАТИВНЫХ ИНДУСТРИЙ В РОССИИ
The relevance of support for creative industries is due to the increased attention of the state and society to the development of human capital and to increase Russia's international competitiveness in the knowledge economy. In recent decades, the concept of human capital has expanded significantly, and World Bank experts include the expenditures of the state and families on education, health and culture. The challenges facing the Russian economy at the current stage are due to the emerging negative trends of the outflow of highly skilled young professionals to countries with the possibilities of applying for work in the sphere of creative industries and creative self-fulfillment. Russia's international image degrades to the image of a third world country that is a supplier of raw materials, not unique brands, technologies and knowledge. On this basis, assessing the economic potential of the cultural sphere and the prospects for the development of Creative Industries in Russia is an urgent task.