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Опыт сотрудничества в сферах туризма и креативных индустрий на арктических территориях (на примере Мурманской области)
The study of the experience of developing tourism and creative industries, which provide an independent track for the socio-economic development of the Arctic territories, reflects a request to identify the strength and properties of humanitarian industries that reveal their potential in regions where resource-extracting industries are the key drivers of development. A pre-project study and a review of sources showed that until 2024, tourism and creative industries were considered as an active resource for the development of territories separately, and in the current period, there is a noticeable trend in the interaction of these industries with each other both in the vectors of strengthening each other in economic and technological areas, and in identifying their impact on the sustainability of the quality of life in the Arctic region. However, the initial data of the study showed an imbalance of such interaction in the Murmansk region, which made it possible to formulate the purpose of the study - to collect and interpret empirical data on the current state of development of tourism and creative industries in the Murmansk region in order to identify the nature and forms of productive cooperation between tourism enterprises and creative industries in this Arctic region. Qualitative research (interviews, questionnaires) became the basic methods for collecting empirical data, their grouping and interpretation was carried out taking into account the approach to the object of research as a humanitarian system, that is, open, changeable and incomplete by any point in time. Previously, such studies have not been conducted, so its results are important for the development of search methods, and the practical significance is determined by the possibility of including conclusions and recommendations in the system of management decisions to support enterprises in the creative industries and tourism, the formation of business networks for the design of complex products in the segment of the experience economy. Research prospects are related to the creation of a broader database, productive visual models for designing development scenarios and forms of collaboration between tourism and creative industries.