Рацио и эмоцио в повседневной коммуникации
The chapter discusses the specifics of argumentation in everyday communication. The author presents the specifics of the discourse of everyday communication and argumentation as a method of persuasion. The second part of the chapter is devoted to the analysis of the functioning of emotional arguments based on statements of emotional influence (praise, compliment, censure, insult, curse, etc.). These influences act as a tool for regulating the joint activities of people and can change the way of thinking, behavior and actions of interlocutors. Emotional argumentation in the implementation of such statements may be the only, "protruded" element of the statement, the most important for the momentary situation.