Ratio et Emotio. Рациональное и эмоциональное в языке и речи
The monograph is the result of the joint efforts of linguistic scientists working in different cities of our country and abroad. It presents the materials of a scientific discussion on the problem indicated in its title: rationality and emotionality of language and speech. The study of these areas relates to cardinal and quite popular linguistic problems, since they are associated with feelings and attitudes towards the addressee and subject of speech. But despite the good luck and achievements in the field of their study, there are still many gaps waiting to be filled with new research. Rethinking the well-known and repeatedly discussed linguistic material in this direction can therefore help to clarify information about it in the general linguistic plan.
The chapter discusses the specifics of argumentation in everyday communication. The author presents the specifics of the discourse of everyday communication and argumentation as a method of persuasion. The second part of the chapter is devoted to the analysis of the functioning of emotional arguments based on statements of emotional influence (praise, compliment, censure, insult, curse, etc.). These influences act as a tool for regulating the joint activities of people and can change the way of thinking, behavior and actions of interlocutors. Emotional argumentation in the implementation of such statements may be the only, "protruded" element of the statement, the most important for the momentary situation.