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"Я к вам пишу… и страхом замираю", или Риторика спора Сергея Поварнина в эволюции теории аргументации
The discussion of the role of rhetoric in argumentation in the perspective of the addressee’s assessment of the speaker’s efforts, or inversely rhetorical assessment, in contrast to the direct assessment of those efforts that pursue to influence the audience shows the necessary role of rhetoric a in speech thinking, in contrast to its controversial role as eloquent persuasion to promote or hinder evidencebased conviction. Anticipating the new rhetoric and modern dialectical approaches to argumentation, S. Povarnin’s inversely rhetorical ideas turn the speaker’s influence on the listener into mutual influence and reduce their rhetorical goals to expressing their thoughts in speech in such a way that it contributes to the achievement of the dialectical goal to the extent that it cannot be prevented by the achievement of rhetorical goals by others.