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Экобрендинг высшей школы: актуальные перспективы
С. 64-67.
The article reveals the "green" sub-branding of the university
Language:
Russian
Demin P., Вопросы образования 2019 № 4 С. 294-306
The volume reviewed provides a critical examination of contemporary trends in the marketization of higher education and university branding. Being bound to respond to external challenges, in particular seek additional sources of finance in the context of reduced public funding, universities are increasingly more likely to adopt governance and development practices from businesses. The book ...
Added: December 13, 2019
Alexandrovskiy S., Fomenkov D. A., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 1 С. 92-114
Russian universities are eager to strengthen their competitiveness on Russian and foreign markets via promoting and developing universities’ brands. Evaluation of universities’ current brand position is one of the key strategic goals for Russian universities. Th e purpose of this study is to develop the set of 23 brand personality traits for brand evaluation of ...
Added: August 22, 2017
Глаголева А. В., Земская Ю. Н., Кузнецова Е. А., Вестник Российского университета дружбы народов. Серия: Экономика 2021 Т. 29 № 1 С. 64-75
The relevance of the article is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one ...
Added: October 8, 2021
Elenev K. S., Барышникова М. Ю., Управление экономическими системами: электронный научный журнал 2012 № №7
The article deals with the problem of universities brand equity growth. The authors highlight the networking aspects of university brand development and provide the theoretical footing for the modern processes of universities strategic partnerships development. Consequently, an in-depth research of Russian university-based strategic partnerships development is conducted in order to verify its impact on the ...
Added: November 26, 2014
Demin P., Университетское управление: практика и анализ 2018 Т. 22 № 6 С. 8-23
The research article presents the study of the main attribute of the university's visual representation – an emblem. Among the few works devoted to the process of university branding, there is no comprehensive analysis of the functioning of their visual representation, while the observed growth of branding work in various universities increasingly involves the emblem ...
Added: April 15, 2019