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Regular version of the site

Book chapter

Социальная реклама и социальное проектирование как методы борьбы с негативными явлениями в молодежной среде

С. 264-278.
Вельская Г. Г.

The authors demonstrate, that for creating an effective social advertising addressed to young people, when you search creative solutions, you must be based on the positive valuables inherent in this age, developing them from dominants resource. They are making systemizing of positive valuables inherent in youth and discussion in detail steps towards completing the brief and also technologies, which can be using into social engineering.