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Regular version of the site

Book chapter

Особенности реализации и позиционирования программ бизнес-образования: региональный аспект

С. 162-191.
Смельцова С. В., Сизова И. Л.

The paper identifies and describes key stages in the development of business education in Russia, examines regional market of supplementary education, defines its main trends; the paper also presents results of the research on requirements structure among potential consumers of business education in Nizhny Novgorod region; it also analyzes key market players, provides industry analysis of the re-gional market of business education and suggests recommendations for strategic positioning of organizations in the local business education market.

In book

Особенности реализации и позиционирования программ бизнес-образования: региональный аспект
Грудзинский А. О., Козырьков В. П., Иудин А. А. и др. Н. Новгород: Издательство НИСОЦ, 2016.