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Regular version of the site

Book chapter

Связи с общественностью в парадигме big data

С. 108-127.
Шилина М. Г.

Public Relations as a humanitarian technology is increasingly mediated by the Internet, which is developing in big data paradigm. Data acquires new characteristics, models, functions of PR. The present study of Russian pilot data-media projects for the first time solves the problem of scientific and theoretical understanding of this phenomenon, it reveals the potential change of the ontological status of public relations in a paradigm of big data: the transition to the status of public relations, and scientific knowledge demonstrates the transition to the status of science.

In book

М.: Некоммерческое партнерство «Ассоциация преподавателей по связям с общественностью», 2015.