The Internal Image of organization and commitment of employees
The existence of a relationship between internal image of organization and employees’ commitment is demonstrated, and some interesting peculiarities of the correlations are revealed. It is established that the factor structure of the internal image is similar in different organizations, but the importance of different factors for employees varies depending on the particular type of organization. Affective commitment has closer ties with internal image of organization than other components of commitment. There are some universal correlations which are typical for every organization, for example, the correlation between the factor “Social Security” of internal image and affective commitment. On the other hand, there are some correlations between components of commitment and internal image that are specific only for one of the investigated organizations. We can conclude that there is correlation between internal image and organizational commitment, but it is mediated by organizational factors.