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Subject
News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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?

Эффективные приемы PR и рекламы испанского информационного агентства ЭФЭ (на примере ЭФЭ-верде)

.
Siomonova M. V.
In press

The present article is devoted to the problem of effective methods of PR and advertising on the example of the Department «EFEverde» of the Spanish news agency EFE. The author analyzes the ways and principles of work of the journalists of the agency EFEverde, the way they participate in the social life and the methods to attract our attention to the problem of the pollution. The agency doesn’t need any cheap advertising and «black PR» because it applies another more affective methods such us: on-line cooperation with the readers, massive educational programs for journalists, cooperation with the Academy of the Spanish language and others. 

 
Language: Russian
Full text
Keywords: рекламаинформационное агентствоPRadvertisingзащита окружающей средыPRenvironmental protection policya news agency

In book

Актуальные вопросы теории и практики современного гуманитарного знания. Материалы III Международной научно-практической конференции, 18 сентября 2014 (Орел)
Орел: ООО ПФ "Картуш", 2014.
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