Метафора в научно-популярном медицинском дискурсе (семиотический, когнитивно-коммуникативный, прагматический аспекты)
The artcile presents nominations for interpersonal status of communicators in different types of intercultural discourse. These depend on the level of professional competence and range along the scale "naive - specific".
In this article we present the results of research into discourse features characterising a lexico-semantic group of synonyms denoting a human being: human being, person, individual, personality and man. The main tool for analysis was language corpora, which made it possible not only to determine more precisely the functional styles the lexemes tend to be used in, but also to describe thematic characteristics of the texts in which the analysed lexical units show the highest frequency of use
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.