Типология синкретических мультимедийных текстов. Учебно-методическое пособие по курсу «Русский язык и культура речи». Для направления 031600.62 «Реклама и связи с общественностью» подготовки бакалавра
Teaching aid is a series of exercises aimed at assimilation and comprehension of the theoretical course "Russian language and culture of speech." During the study course, students should not only strengthen knowledge in the creation, operation and perception of the text, but also learn how to apply them practically to achieve their communication and marketing purposes. The theoretical material is supposed to fix in the form of case studies and business games.
Gastronomic consumption practices are one of the main ways of forming the corporeal human identity, a marker of his/her cultural and social status. Specificity of food as a material medium of symbols and signs, which are assimilate d at the level of the most direct corporeal experience, determines its consumption as a complex system of communication links. Today, the practice of food consumption in the form of fast food is especially relevant and registers new forms and ways of communication, not only gastronomic, but also reflecting power and new gender relations. It can be argued that it is in the form of fast food (Mac-food) the symbolic content of food overcame and absorbed its physical and technical aspects.
This paper investigates the language situation in Moscow schools with an ethnocultural component – a new form of national schools. The analysis is based on interviews which were recorded in 2007, in two Moscow schools, one of them with Armenian ethno-cultural component, and the other, with Azeri. The sample included ten students from each school (five boys and five girls).
In the paper the process of linguistic integration of Azeri and Armenian children into modern Russian society is analyzed. The comparison between these two groups is particularly appealing, because the effects of Soviet Russification, and the language situations in general, were different in Armenia and in Azerbaijan. I show that this difference influences the use of language by Azeri and Armenian children.
The article considers the main trends in the contemporary media space and analyzes the coverage of Russia issues in online versions of USA Today and The New York Times. The ideas of M. McLuhan, D. McQuail, J. Van Deijck, M. Castells form the theoretical basis of the research. USA Today and The New York Times provide free access to most of their materials which are available for the computer, Iphone, and Ipad users. Video and slide-shows attract readers from all over the world. Russia became actual theme in 2014 in the US media, but it had been peripheral during the previous decade. Sochi Olympiad, Crimea unification with the RF, conflict in Ukraine, Putin, - those were the main topics of USA Today and The New York Times related to Russia. USA Today's coverage of Russian problems was more neutral and balanced compared to tough rhetoric of The New York Times. At the same time both newspapers view the country as an “alien”, but not an enemy.
The article touches upon two innovative approaches to corporate communication. One example deals with the development of information technologies, and the other tells about the elaboration of a principally new, both internal and external, communication system in a company.
The paper analyzes the basic principles of interaction between government agencies and involved PR organizations, identifies goals and objectives of media campaigns, and compares the modern Russian practice with the experience of other countries.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.