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Корпоративная коммуникация в связях с общественностью. Научно-образовательные материалы
M. :
Лаборатория бизнес-коммуникаций, 2011.
Shilina M. G.
Language:
Russian
Karamalak O., Dionysios Zoumpalidis, English Today 2026 P. 1–11
The study explores the use of Anglicisms in the discourse of Russian speaking fashion influencers on YouTube, focusing on the thematic usage and linguistic adaptation of English borrowings to the Russian language. This topic is highly relevant due to the unprecedented popularity of digital social media and influencers who manipulate consumers’ opinions. Research methodology implies ...
Added: November 12, 2026
Чэнь Б., Penskaja E., Театр. Живопись. Кино. Музыка 2026 № 1 С. 150–162
Based on a wide range of unpublished archival documents the article presents a comprehensive philological and historical-theatrical analysis of the first Soviet production of the classical Chinese drama The Western Chamber (Wang Shifu, 13th century) — the play The Spilled Cup (Moscow Satire Theatre, 1952, dir. N. V. Petrov and V. N. Pluchek, adaptation by A. P. Globа). ...
Added: November 11, 2026
Penskaja E., Arts 2026 Vol. 15 No. 7 P. 172–203
This article analyzes the laboratory discourse in Soviet society during the first third of the twentieth century through the lens of tékhnē—the ancient fusion of making and knowing—arguing that the laboratory became a key site for redefining artistic practice as a form of knowledge production. Drawing on the institutional critique of the laboratory (Bruno Latour), ...
Added: November 11, 2026
Penskaja E., "Сохрани мою речь..." Мандельштамовский альманах 2026 № 6 С. 206–219
This paper is about the meeting between Nadezhda Yakovlevna Mandelstam and Sergei Vladimirovich Petrov (1911–1988), a poet, translator, and prose writer.³ He had been through prison and exile; after rehabilitation he taught foreign languages, and from 1960 he led a seminar of Scandinavianists in the literary translation section of the Leningrad branch of the Writers’ ...
Added: November 11, 2026
Koshcheev D., Миролюбова Т. В., Вестник Пермского университета. Серия: Экономика 2026 Т. 21 № 3 С. 460–497
Introduction. Despite the recognised role of agglomerations as drivers of eco-nomic growth and as instruments for achieving sustainable development goals,the theoretical foundations of agglomeration theory remain fragmented, whileexisting research approaches offer poorly integrated interpretations of agglo-meration effects, which hinders the formulation of coherent principles for territorial governance. Purpose. This study aims at developing the principles ...
Added: November 11, 2026
Smirnov A. D., Экономический журнал Высшей школы экономики 2026 Т. 30 № 3 С. 421–456
Interactions of money and debt that generate monetary impulses and financial stress were investigated using a model given by a non-homogeneous second-order ordinary differential equation. The financial stress trajectory, which represented the "trace" of monetary impacts on the global economy, was calculated via the behavior of inertia, damping, and recovery factors operating on financial markets. ...
Added: November 11, 2026
Ivanova E., Fedenko A., Simonova A. et al., Russian Management Journal 2026 Vol. 24 No. 2 P. 206–228
Purpose: this study investigates how the implementation of ESG dashboards influences glocal sustainability management practices. Methodology: a qualitative multiple-case study was conducted through semi-structured interviews with sustainability professionals from three global FMCG companies operating in Russia. Thematic analysis of the empirical dataset was informed by stakeholder, legitimacy, and dynamic capabilities theories. An integrated ESG dashboard ...
Added: November 11, 2026
Благов Ю. Е., Бобылев С. Н., Беляева Ж. С. et al., Российский журнал менеджмента 2026 Т. 24 № 2 С. 151–162
The purpose of this study is to substantiate the concept and to review the articles of this thematic issue of the Russian Management Journal. The article, prepared by the issue’s co-editors, outlines the key reasons for the relevance of this topic: the objective and non-opportunistic nature of sustainable development issues and the need for businesses ...
Added: November 11, 2026
Черников С. Ю., Зобов А. М., Дегтерева Е. А., Вестник Российского университета дружбы народов. Серия: Экономика 2023 № 31 С. 74–90
Contract manufacturing is gaining momentum in the pharmaceutical industry. Many pharmaceutical companies that do not have enough time and financial resources to build a full-fledged drug development chain transfer some or all phases of development and production to outsourcing. Today, many even large pharmaceutical companies transfer production to developing countries on a contract basis in ...
Added: November 11, 2026
Chernikov S. U., Chanthasy V., Ekaterina A. Degtereva, Вестник Российского университета дружбы народов. Серия: Экономика 2024 No. 32 P. 37–52
The dynamic relationship between tourism and BeerLao export in Laos is investigated in this article. It provides an in-depth look into the studies that have been conducted showing the various correlations between inbound tourism and economic performance of various countries. Laos is a small landlocked Southeast Asian country with a rich cultural past, magnificent natural ...
Added: November 11, 2026
Minov S., Bible and Christian Antiquity: English Supplement 2026 Vol. 8 No. 1 P. 15–59
The article presents the editio princeps, translation, and commentary of a newly discovered parabiblical composition attested thus far only in Syriac: the Story of the Body of John the Baptist. Produced during the Islamic period in the East Syrian milieu, this work offers a detailed account of John’s life and death, as well as the ...
Added: November 10, 2026
Minov S., Scrinium: Journal of Patrology and Critical Hagiography 2026 Vol. 22 P. 145–193
The article surveys the most significant expressions of laughter and humor in Syriac Christian culture before the modern period. Starting with a general discussion of the dichotomy between the “high” and “low” cultures of laughter, it proceeds to examine various manifestations of gelastic discourse across different textual corpora: monastic and hagiographic literature from Late Antiquity, ...
Added: November 10, 2026
Stoianova A. D., Trofimets V. Y., Matrokhina K. V., International Journal of Engineering, Transactions A: Basics 2025 Vol. 38 No. 4 P. 701–709
The article considers the issue of managerial decision-making in an oil and gas company, which is related to the class of multi-criteria choice problems. To improve the validity of decisions in the context of companies’ sustainable development it is proposed to implement a Decision Support System (DSS). A brief review of the existing methods of ...
Added: November 10, 2026
Павел Успенский, Новый мир 2026 № 10 С. 203–216
The article examines several Nikolai Gumilev's poems, which the author explored in discussion with Konstantin Polivanov. The focus is on such texts as "The Clever Devil," "Modernity," "Fragment," "The Giraffe," and others. The article analyzes the key features of the poetics of these texts. ...
Added: November 10, 2026
Павел Успенский, Логос 2026 Т. 36 № 3 С. 181–214
The article is devoted to the poetry of Alexey Kruchenykh in the 1930s-1950s. I am interested in both the organizing techniques and the way the author's subjectivity is reflected in it. The article analyzes in detail irony and playing with Soviet discourse, the effect of ambiguous of texts and work with psychoanalytic concepts, allegorism and ...
Added: November 10, 2026
Meissner D., Dong F., Marcondes de Moraes G. et al., / Series WP BRP "Basic research program". 2026. No. WP BRP 131/STI/2026.
The last decades witnessed a never-ending debate about the generation of innovations under different circumstances and, to a lesser extent, on adoption. With a dedicated focus on technologies, the topic of adoption and diffusion emerged only a little. However, this focus is on technologies, expressed in Technology Acceptance Models and Technology Diffusion Models, which cover ...
Added: November 6, 2026
Meissner D., Marcondes de Moraes G., Brandão Fischer B. et al., / Series WP BRP "Basic research program". 2026. No. WP BRP 130/STI/2026.
Innovation has been discussed in political, academic, management and public debates for many years. It’s usually understood as a driver of change and economic development in different contexts depending on the nature of the debate. What is often neglected is society and people’s perceptions. In each debate, a handful of representatives of social groups claim ...
Added: November 6, 2026
Забурдаева Е. В., В кн.: Основы PR в бизнесе.: М.: Эксмо, 2016.
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Added: October 21, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
Added: June 11, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026