The monograph is the result of the joint efforts of linguistic scientists working in different cities of our country and abroad. It presents the materials of a scientific discussion on the problem indicated in its title: rationality and emotionality of language and speech. The study of these areas relates to cardinal and quite popular linguistic problems, since they are associated with feelings and attitudes towards the addressee and subject of speech. But despite the good luck and achievements in the field of their study, there are still many gaps waiting to be filled with new research. Rethinking the well-known and repeatedly discussed linguistic material in this direction can therefore help to clarify information about it in the general linguistic plan.
A collective monograph prepared by the specialists of the Moscow State University in cooperation with colleagues from other universities and scientific institutions of Russia, for the first time in Russian historiography, offers a comprehensive view of the cult of rulers in the Hellenistic states, as well as of its prerequisites in the societies of the Ancient East and classical Greece and its subsequent evolution in Roman times. For historians of antiquity, students of historical faculties, all interested in the history of the ancient world.