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Subject
News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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Рацио и эмоцио в повседневной коммуникации

С. 10–31.
Trofimova N.

The chapter discusses the specifics of argumentation in everyday communication. The author presents the specifics of the discourse of everyday communication and argumentation as a method of persuasion. The second part of the chapter is devoted to the analysis of the functioning of emotional arguments based on statements of emotional influence (praise, compliment, censure, insult, curse, etc.). These influences act as a tool for regulating the joint activities of people and can change the way of thinking, behavior and actions of interlocutors. Emotional argumentation in the implementation of such statements may be the only, "protruded" element of the statement, the most important for the momentary situation.

Language: Russian
Full text
Keywords: эмоцииаргументацияубеждениеemotionsargumentationперсуазивностьpersuasionэмоциональная аргументацияemotions as argumentsemotional argumentationeveryday communicationэмоции как аргументы

In book

Ratio et Emotio. Рациональное и эмоциональное в языке и речи
Ratio et Emotio. Рациональное и эмоциональное в языке и речи
Trofimova N., Манукян Я. А., Рязановский Л. М., Шустова С. В., Мегрелишвили Т. Г., Сюткина Н. П. СПб.: Издательство РХГА, 2020.
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