V Международная научная конференция «Психология индивидуальности»: сборник материалов
This text deals with theoretical analysis of consumer’s strategies. Types of strategies and their definition are considered here.
Research is devoted to the study of the brand image of the customer. To compare images of domestic and foreign brands we used two qualitative methods: the method of association and the method of personalization. The theoretical basis of this investigation is the theory of personal identity and psychological aspects of the perception of the brand by the consumer. The theoretical model is based on the mechanism of personification of the brand. The results showed that the image of foreign brands is more differentiated, more masculine and positive. The greatest differences were found in the categories of Quality, Sport, Fashion, Comfort, Price, Nationality.
The article analyzes the differences in the images of Russian and foreign clothing brands in the eyes of Russian consumers. The sample consisted of 178 people. We used the technique which was elaborated by V.M.Markova to study the image of brands. The results showed that the image coefficient of Russian brands of clothes (25) is much lower than the image coefficient of foreign brands (63). The most problematic options are the parameters of brand image: "trust", "quality" and "personalization".
The article describes a study of image of Russian and foreign clothing brands among Russians (N = 175) with the help of the scale of semantic differential (SD). Factor analysis showed the differences in the image of Russian and foreign brands of clothing: the domestic brand image is more complex and includes 4 factors, while the image of foreign brands includes 2 factors.
The research of reflective processes and personality development was conducted with participation of 259 respondents aged from 14 to 25. We measured the ego development level, different facets of reflectiveness and the Big Five traits. The data demonstrates the significant linear dependencies between the forms of reflectiveness and the ego development levels.
The article is focused on such an impornant but under-investigated individual psychological characteristics as readiness for choice.
In the article analyzes the impact of personal preconditions (existential fullfillment and the level of ego development) at creating situations of solitude. In the paper is describes and discusses the correlation of existential fulfillment, level of ego development and features the experiences of solitude and loneliness
It considers identification with the work group and extra role behavior link differences based on gender. Stresses that women extra role behavior and identification with the working group con nected more closely then men. The survey data of employees (N = 251), confirming the existence of these gender differences
The procedure of emotional risks assessment in the experimental situation (finding the solution of corruption situation case) is presented in the article. The procedure is based on measurement of the difference between emotional evaluation of the decision and emotional evaluation of the rejected alternative, which was presented to the participant after presentation of the decision.
This summary of the report describes the construction and testing of a theoretical model of the socio-economic adaptation (SEA) of immigrants, considering psychological factors as basic. In the analysis of previous studies, acculturation attitudes of immigrants were identified as key psychological factors of SEA for the construction of a theoretical model; the length of stay in the host country and language skills were used as control variables; ethnic and religious identification were used as predictors of acculturation attitudes.
The paper presents the reflections about the effect of self-deception as an adequate and desirable response of the subject on the psychodiagnostics. The author provides scientific evidence and practical implications of this proposition.