Стратегии потребительского поведения

О. И. Патоша; О. И. Бирюкова

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May 25, 2026

HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors

Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.

May 25, 2026

'The Humanities Serve as a Conscience'

Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.

May 25, 2026

Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?

Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

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Publications

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Стратегии потребительского поведения

Patosha O. I., Бирюкова О. И.

This text deals with theoretical analysis of consumer’s strategies. Types of strategies and their definition are considered here.

Language: Russian

Full text

Keywords: consumer’s strategies consumer decision-making styles стратегии потребительского поведения принятие решений о покупке

Publication based on the results of:

Восприятие брендов людьми с различными стратегиями потребительского поведения (2015)

In book

V Международная научная конференция «Психология индивидуальности»: сборник материалов

М.: Литературное агентство "Университетская книга", 2015.

Особенности восприятия бренда людьми с различными стратегиями потребительского поведения.

Antonova N., Patosha O. I., Социальная психология и общество 2018 Т. 9 № 1 С. 124–143

The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years). Methods of research: a) the method of semantic differential for the analysis of the image of the ...

Added: April 25, 2018