Different PR Approaches in Various Countries. Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью»
Offers its readers an article is a concise statement of the hypothesis on the possible conceptual foundations of information law of the digital age, that is the system of control in relationships, which must inevitably arise in the expanding penetration of information and networking technologies in the life of modern society. This vision of information law as the law of cyberspace, the Russian equivalent of English Cyberspace Law, was first presented by us January 27, 2000 at a conference on actual problems of information law at the Moscow State Law Academy. OE Kutafin. If you submit that information and communication networks - is not just a new means of communication, and the new habitat area of human civilization, a new sphere of human activity and the scope of the new law, it is easy to understand that the information law should have a special method of regulation, because regulation of the public relations, first of all, will be carried out in cyberspace.
The paper analyzes the basic principles of interaction between government agencies and involved PR organizations, identifies goals and objectives of media campaigns, and compares the modern Russian practice with the experience of other countries.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.