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Интерактивность как фактор психологической эффективности рекламного воздействия.
Психология и экономика. 2013. Т. 6. № 2. С. 13–25.
Antonova N., Савицкий А. В.
The problem of the psychological effectiveness of advertising and interactive advertising as a factor in its psychological effectiveness are discussed in the article. Psychological effectiveness of advertising is seen as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, useful, and satisfying the needs. In the course of the empirical studies differences in consumer confidence to the ordinary and interactive advertising were not identified, however, it was found that interactive advertising contributes to actualization of a more active life position of the respondents, to the higher level of reflection and personal involvement in the advertising scene. Thus, the hypothesis about higher psychological effectiveness of interactive advertising was partially confirmed.
Avdoshin S. M., Pesotskaya E. Y., Информационные технологии 2026 Т. 32 № 4 С. 185–194
With the rapid advancement of artificial intelligence, and deep learning in particular, models have emerged that are capable of delivering highly accurate predictions. However, the internal logic of such models remains difficult to interpret—an issue of critical importance, especially in domains where the correctness of an algorithm directly affects high-stakes decision-making. One promising avenue for ...
Added: May 8, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Vissoky G., Vigoda-Gadot E., Styrin E. M., Public Administration Review 2026 P. 1–11
We propose an interdisciplinary theoretical framework that integrates insights from political science, public administration, organizational theory, economics, psychology, sociology, and cognitive science to better understand the role of emotions in governance in the digital age. We argue that citizens' sentiments and emotional responses are central to their relationships with government institutions and bureaucracies. Building on bounded ...
Added: April 16, 2026
Volkova N., Sugianto N., Psychology. Journal of the Higher School of Economics 2026 Vol. 23 No. 1 P. 211–231
Utilizing the transformational approach of trust development and the social information processing theory, this research aims to shed light on the unique employee groups (profiles) identified through their affect- and cognition-based interpersonal trust and the relationships of these profiles with the sense of the inclusive behavior of leaders by contrasting two different countries (i.e., the ...
Added: April 5, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026
Islentyeva Anna, Zimmermann E., Schützinger N. et al., Critical Discourse Studies 2024 Vol. 21 No. 4 P. 418–441
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing. ...
Added: March 9, 2026
Сапожникова М. А., Психологические исследования: электронный научный журнал 2026 Т. 19 № 105
The study of subjective well-being remains a central topic in contemporary psychology, reflecting a sustained scholarly interest in the factors that contribute to individuals’ positive life evaluations. While socio-demographic and economic determinants are well-established, research increasingly focuses on relational variables, particularly the quality of intimate bonds. A robust body of evidence indicates that high-quality social ...
Added: March 4, 2026
Singh N., Albishri N., Galgotia A. et al., Journal of Enterprise Information Management 2026 Vol. 39 No. 1 P. 329–354
Purpose
The popularity of financial influencers among social media consumers is increasing. However, influencers' financial advice may be risky due to insufficient verified data and appropriate experience. This highlights the need to evaluate various credibility dimensions of financial influencers and how the absence of these may lead to an unwillingness to follow such influencers. The study ...
Added: February 9, 2026
Sharko E., Саруханян М. Н., Управленец 2025 Т. 16 № 6 С. 34–50
At present, domestic cosmetic companies in Russia lack effective mechanisms for overcoming consumer distrust and adapting to new market conditions created by the departure of leading foreign brands after 2022. This study addresses the need to develop adaptive business models and marketing strategies for local Russian cosmetic brands to cope with consumer distrust and effectively ...
Added: January 12, 2026
Ananin D., Комаров Р. В., Реморенко И. М., Высшее образование в России 2025 Т. 34 № 2 С. 31–50
The issue of using generative artificial intelligence (GenAI) in education is the focus of both its advocates and critics. The world academic community is trying to consider the rapidly spreading phenomenon, to determine its place in the educational process and to work out the regulatory framework. The application of GenAI-powered services changes conceptual and didactic ...
Added: November 18, 2025
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The notion of “political accommodation” applied to the theory and practice of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Melville A. Y., Каберник В. В., Mironyuk M. et al., / МГИМО МИД России. 2024.
Данный аналитический доклад является одним из результатов исследований в рамках консорциума НИУ ВШЭ и МГИМО. В нем прежде всего раскрыты вопросы концептуализации национальной мощи и сопутствующих категорий и дается обзор прецедентов. Далее рассматриваются вопросы операционализации предлагаемых нами компонентов национальной мощи. В следующих разделах доклада предлагается анализ вопросов методологии, используемой в докладе. На этой основе предложен ...
Added: September 19, 2025
Antipkina I., Ivanov A., Guzhelya D., / Series WP BRP "Basic research program". 2024.
This study presents a methodology for developing a new questionnaire format called explicit continuum scenario scales, in the example of a client focus questionnaire. Elements of the Rasch Guttman scenario scale methodology were used in its development. In three consequent studies, different aspects of the scale functioning were investigated. In Study 1, on the sample ...
Added: February 21, 2025
Aitzhanov S., / NRU HSE. Series WP BRP "Linguistics". 2024. No. 116.
This study focuses on examining the role of language as an attribute in the construction of ethnicity within the Korean community in Kazakhstan. The research examines how language functions as an attribute in the categorization and identification processes, and how it interacts with other ethnic attributes such as descent and appearance. Drawing on qualitative methods, ...
Added: December 10, 2024
Микаелян А. Л., / NRU Higher School of Economics. Series WP BRP "Literary Studies". 2024. No. 28.
The article presents an attempt to examine Goethe's poem "Reineke Fox" in connection with the discussion between Goethe and Schiller about the nature of epic poetry and the principles of its renewal within the poetics of "Weimar Classicism". Goethe introduced into his interpretation of the medieval story of the Fox a number of innovations at various ...
Added: November 19, 2024
Remnev N., Obiedkov S., Rakhilina E. V. et al., / Series Computer Science "arxiv.org". 2023.
Grammatical error correction is one of the fundamental tasks in Natural Language Processing. For the Russian language, most of the spellcheckers available correct typos and other simple errors with high accuracy, but often fail when faced with non-native (L2) writing, since the latter contains errors that are not typical for native speakers. In this paper, ...
Added: October 30, 2024
Orekhov B., / Series Computer Science "arxiv.org". 2024.
In this paper, I apply linguistic methods of analysis to non-linguistic data, chess plays, metaphorically equating one with the other and seeking analogies. Chess game notations are also a kind of text, and one can consider the records of moves or positions of pieces as words and statements in a certain language. In this article ...
Added: August 8, 2024
Orekhov B., / Series Computer Science "arxiv.org". 2024.
Burrows' Delta was introduced in 2002 and has proven to be an effective tool for author attribution. Despite the fact that it was applied to different languages, they mostly belong to the same grammatical type and use the same graphic principle to convey speech in writing: a phonemic alphabet with word separation using spaces. The question ...
Added: August 8, 2024
Orekhov B., / Series Computer Science "arxiv.org". 2024.
Added: August 8, 2024
Tsigeman-Gorenko E., Likhanov M., Kalinnikova L. et al., / Series 00 "00". 2024.
Multiple studies show that reading in hard-to-read (dysfluent) fonts can enhance memory and comprehension of learnt material, but it is unclear if this effect extends to second language (L2) learning. This study investigated the impact of dysfluent fonts on L2 text memorisation and comprehension, accounting for learners’ individual differences (gender, L2 anxiety, L2 proficiency and L1 vocabulary size) ...
Added: June 10, 2024