In modern world consumers are overwhelmed with advertising messages and competition among advertisers becomes more rigid. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives,. In this paper, we analyze critically existing methods of neuromarketing. Moreover, we determine their advantages and disadvantages. As a result, the following groups of neuromarketing methods are distinguished: methods that measure the metabolic brain activity; methods that measure electrical brain activity; methods that measure derivative subconscious reactions. These methods make it possible to evaluate subconscious reactions such as level of attention and emotional engagement, memory activation and other perceptual metrics. At the same time, neuromarketing has its limitations such as high costs, difficulty of searching for subjects and specialists and negative influence of laboratory conditions during the experiments. These shortcomings should leveled combining neuromarketing with traditional research methods.
The article describes the model of the school lifecycle, proposed the methodology of a determining the stage of the school lifecycle using quantitative and qualitative parameters. Assessment the stages of the life cycle of four schools that are identical in their characteristics (status, age, size, location) and providing practical solutions are important result of the research. At first, we examined the position of the schools in the model of the lifecycle by quantitative indicators using three criteria: education quality, educational process resource supply, competitiveness of educational services. School reports based on self-examination provided the empirical evidence for indicators’ calculation. All the indicators are analyzed in a five-year dynamics, their averages for sample schools are defined over two time periods and percentile changes over a given period are calculated. The life cycle stage of a school is determined based on an aggregate indicator (final school evaluation), which is calculated considering weight coefficients. At second, we determined a dominant organizational culture type, which based on the Robert E. Quinn and Kim S. Cameron’s OCAI method, for verification the primary quantitative diagnostics results. Qualitative data was gathered from a teachers and school managers’ poll. The life cycle determination method proposed in this study can be used in management practice by the school principal.
The problem of inefficient activity of small innovative enterprises (IIP) is one of the reasons for the slow development of scientific institutions, including the RAS institutes. The state is gradually reducing their funding, forcing the leadership of institutions to seek the commercialization of the created intellectual property (IP). Many factors influence the activities of IIPs, such as legislative, personnel, financial, infrastructure, information and others, but administrative barriers are among the most significant. Within the framework of this study, the influence of each administrative factor on the activities of existing spin-off companies of RAS institutes is being studied. Among the main tasks of this work, one can note a detailed analysis of Russian and foreign literature on the topic of research, the study of administrative barriers, as well as an expert survey of representatives of the RAS institutes in order to identify the most significant factors for the activities of IIPs. An expert poll was conducted by phone with a pre-prepared list of questions.
Based on the results of the study, we can conclude that the most attention requires regulatory barriers. This area requires the development of a set of measures to improve their effectiveness.
An important risk factor is the weak protection of intellectual property, which not only deprives innovation of the opportunity to be realized, but also contributes to the leakage of technology. This problem is proposed to be solved by introducing a procedure for preliminary patent applications.
In addition, it is important to continuously improve the level of knowledge in the field of patenting, intellectual property rights and entrepreneurship by research organizations.
The above methods are only part of a large set of measures to reduce some of the administrative barriers in the process of commercializing innovation.
Introduction. This paper deals with one of the research questions arising in connection with the problem of Master degree students teaching who intend to work in the hospitality industry. The purpose of the article is to present results of research aimed at identifying the competencies required by the graduates of Master programs who start working in the Russian and international hotel industry organizations.
Methods. The research methodology is based on the conceptual approaches to the study of competencies, developed by Russian and international researchers. In particular, this investigation capitalizes on the competency-based approach which was implemented during the course of the Bologna Process. The main data collection methods include analysis of documents (professional and educational standards) and in-depth interviews with experts (top and middle managers of hotels) with experience in the industry, complemented by questionnaires.
Results. The result of the study is a list of graduates competencies of pre-experience Master programs that are in demand on the labor market in the hotel industry. The identified competencies are of interest primarily to the sphere of education.
Discussion. The result can be employed for the development of educational standards, as well as curricula of educational Master programs in hospitality and syllabi of individual disciplines. In addition, the results of this study can be used by HR managers dealing with recruitment and selection of personnel for hospitality industry companies
he article demonstrates the difficulty of reconciling conflicting goals when developing SDS is demonstrated: minimizing cost and optimizing storage for a timely response to requests both for commercial purposes and the needs of the State.
The special role of the magnitude of the savings public strategic stocks is characterized and risks of their creation and storage are mentioned. The need in accounting for information limitations while analyzing the tasks of the State system of reserves due to problems of openness of data on stocks is pointed out. The feasibility of establishing a strategic oil reserve in Russia is considered. The comparative analysis of different views on the formation of a strategic reserve of crude oil in Russia is made. The foreign experience in the creation and use of both commercial and public strategic reserve is studied. The experience of petroleum storing in the system of Russia state reserve is emphasized. The effects of instability of the energy market on making decisions about establishing strategic oil reserves are shown. The ways of forming oil commercial reserves are examined. It is recommended to create commercial oil reserves on the basis of public-private partnerships. The option of using oil strategic reserves as a tool of the oil market stabilization is supported.
The importance of the topic of the present research is based on the fact that the corporate value is the main index of the company effectiveness within the value-based management paradigm. Now, when the Russian oil and gas industry is under international sectoral sanctions it is extremely important to identify the influence of these sanctions on the value of Russian oil and gas companies.
The present article examines the value of the oil and gas companies and the influence of sectoral sanctions and negative dynamics of oil prices on it. The research methodology is based on econometric modelling. We analyzed four companies that have the biggest market shares: "Rosneft", "Lukoil", "Gazprom neft" and "Tatneft" that represent 62% of the Russian oil industry.
The features of the valuation of Russian oil and gas companies were outlined. Sanctions relating to oil and gas industry were considered, the consequences of their imposition and the fall of oil price were analyzed. The analysis was held to determine the dependence of the value of oil and gas companies on international sanctions and oil price conjuncture.
The results show that in the oil sector the market capitalization directly depends on the oil price, in the gas industry this influence is absent. It was revealed that due to the low level of oil prices, sanctions had not a significant impact on the value of oil and gas companies.
Development of the russian energy sector seems to be rather promising (considering the speed and nature of the emergence of new technologies, such as digital power equipment, prognostic instruments, real-time payment techniques, etc.), however, there is no clear understanding of the potential demand level regarding specific technologies. frequently companies abandon research and development projects due to the uncertainty and risk of losing investments because of the absence of end-users. At the same time foreign suppliers of innovative solutions (including those for the energy sector) gain market power. Simultaneously, emerges the problem of strengthening competitiveness of the Russian federation regional economies in the view of tightening competition from foreign suppliers of innovative solutions including solutions for the energy sector.
The article examines the strenghts of market orientation model localization for the Russian national model of marketing. The adopted local version of MKTOR construct is studied and its validity and reliability for the implementation on Russian soil is confirmed based on the case of the domestic service industry.
The analytical review of national and foreign approaches to the internal financial control is presented in this paper. The examination of existing approaches enabled to defi ne the internal fi nancial control as one of the management spheres within the economic entity, which provides the efficient achievement of goals and is realized by constructing a system of interrelated elements. Nevertheless the key moments of the notion specifi cation are its aims and objectives, which vary depending on the nature of business, its scale and the levels of internal fi nancial control realization. The authors’ understanding of demarcation of different fi nancial control designations was noted as one of the conclusions. For instance, it seems necessary to divide such determinations as internal and corporate control as far as the corporate control category covers only some of the objects of internal fi nancial control that limits the scope of its use. The article also touches upon the demarcation between the concepts of fi nancial control, controlling, and internal audit. The authors determine the internal fi nancial control as one of the key areas of practical implementation of controlling tasks and objectives. According to the hierarchy of concepts presented in the article, internal audit serves as the main tool of internal fi nancial control. The emerging role of system and value-based approach, the necessity of industry and structure characteristics consideration during the process of internal financial control system development, the introduction of a new perspective direction of strategy financial control are pointed out as the main tendencies of internal fi nancial control investigation. The undertaken analysis of existing approaches allowed forming a strong theoretical basis for the examination of practical as
The article describes questions of the formation new centers of development of regions and country. These development centers in all Russian regions are cities as they concentrate the main socio-economic potential of the country, which determining their level of competitiveness. The most effective mechanism for management of cities’ competitiveness in the long term period is strategic planning. Described in the article experience of strategic planning of administrative centers of the Russian regions testifies to the insufficient use of this mechanism in the development of the competitiveness. One of the key factors of increasing the effectiveness of strategic planning is involvement of all stakeholders of municipality in this process. Effective involvement of all stakeholders in the strategic planning of municipalities’ socio-economic development is possible with using instruments of crowdsourcing and foresight.
The problem of population decline, economic activity decrease and deterioration of investment attractiveness became topical on the agenda of sustainable development of industrial or single-industry cities in most developed countries (USA, EU, Australia) during the last century. New urban trends are increasing of the economic efficiency of urban areas usage, encouraging restrain of the population, including youth and employable people, and attracting new ones through the creation of required jobs and the formation of comfortable living conditions. All of these demanded the development of mechanisms and tools for the social and economic development of cities. World experience has accumulated various approaches to the transformation of shrinking cities — economic and financial instruments supporting the development and provision of partnership of key stakeholders of cities, integrated urban development programs, tools for optimizing the spatial and territorial structure of cities, etc. The article analyzes the existing practices of application of administrative and organizational mechanisms for the spatial development of shrinking cities in the United States, Britain, Germany, Spain and Australia. Based on the analysis, key conclusions are drawn about the factors that divide the trajectories from decline to the restoration of cities. The practical significance of the conclusions lies in the possibility of using them in the development of strategies and programs for the development of Russian cities, which tend to shrink their economic and territorial space.