« …Что такое повсеместное дарение? Это максимальное доверие друг к другу»: изучение социального порядка в виртуальных сообществах дарообмена
The article presents the results of a ‘daroobmen’ (gift exchange) online communities study. In modern Russian society such communities are one of the important examples of the functioning of the informal economy, not regulated by the state. On the one hand, cooperation in such communities are becoming more widespread and massive (by new users and scope of gifts). On the other hand, in gift exchange communities there are no established previously developed and universal rules of functioning. It remains unclear: what triggers make users carry out private rituals (giving gifts) to each other? What conditions suit such a phenomena? Therefore, the aim of our study was, ﬁ rstly, to ﬁ nd those informal rules and mechanisms that support ﬂ exible social order in reciprocal communities. Also we’ve got analytical description of this type of virtual communities, including the terms and conditions of their functioning.