Reshetnikova K., Решетников А. К., Маркетинг в России и за рубежом 2025 № 4 С. 69–77
Tourism as an industry became prominent only in recent decades, however it plays an important role in soft power as a diplomacy tool that can shape an image of a country in order to attract visitors and boost its economy. In today's digital age, the Internet plays a key role in shaping travelers’ perceptions of ...
Added: September 26, 2026
Карпова Д. А., Sizova I., Gordin V. E., Креативные индустрии 2026 Т. 2 № 2(6) С. 10–31
This article examines the musealisation of industrial heritage and its role in regional and corporate branding. The relevance of this study stems from deindustrialisation processes, the growth of industrial tourism, and the need to preserve historical memory, which is particularly important in the context of Russian realities—the lack of a legal definition of the concept ...
Added: September 9, 2026
Koshcheev D., В кн.: Регион: теоретические модели и современное развитие.: М.: Институт географии РАН, 2026. Гл. 3 С. 59–65.
Within the present investigation we propose a new system and agglomeration method for measuring
cluster development of the region’s tourism sector. The new method illustrates an alternative view on
cluster policy results measuring. We present these results as a temporal series. The solution mentioned
improves accuracy of cluster policy problem identification, simplifying their timely correction. The new
method has ...
Added: June 14, 2026
М.: Институт географии РАН, 2026.
The book contains materials from the All-Russian scientific conference with international participation “Region: Theoretical Models and Current Development” (the 40th annual session of the Economic and Geographical Section of International Academy of Regional Development and Cooperation, May 30 – June 2, 2024), held in Perm in 2024 at the territorial
site of Perm State University. This ...
Added: June 14, 2026
Желнина З. Ю., Sizova I., Korman A. et al., Креативные индустрии 2026 Т. 2 № 1 С. 42–62
The study of the experience of developing tourism and creative industries, which provide an independent track for the socio-economic development of the Arctic territories, reflects a request to identify the strength and properties of humanitarian industries that reveal their potential in regions where resource-extracting industries are the key drivers of development. A pre-project study and ...
Added: May 15, 2026
Pakhomova A., Креативные индустрии 2025 Т. 1 № 3 С. 10–15
The study examines the strategies for disseminating St. Petersburg's urba klore in a digital environment and evaluates the representation of various plots i official, tourist, and social network spaces. The approach to folklore branding of cities through storynomics considers narrative a key tool for attracting tourists. The narrative potential of urban folklore provides trends in ...
Added: April 1, 2026
Mikhailova A., Manina V., Неяскина Ю. Ю. et al., Вестник Санкт-Петербургского университета. Серия 12: Социология 2025 Т. 18 № 1 С. 54–71
Existing studies on occupational requirements indicate that adult workers are expected to possess a range of transversal or universal competences in the workplace, such as problem solving, critical thinking, creativity, adaptability, etc. The central research question, as well as the applied inquiry, is the extent to which the competences endorsed by international organisations and professional ...
Added: December 10, 2025
Ассоциация Коммуникационных Агентств России, 2025.
Сборник включает в себя статьи, посвящённые актуальным вопросам преподавания маркетинга, рекламы, связи с обще-ственностью и смежных дисциплин в высшей школе. Сборник предназначен для преподавателей - профессорского состава, работающих в маркетинге, рекламе и смежных дисциплинах. ...
Added: November 27, 2025
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Baskakova E., Sizova I., Псковский регионологический журнал 2025 Т. 21 № 4 С. 145–166
Digital technologies are increasingly penetrating all sectors. The tourism sector was no exception. Research in this area highlights the importance of digitalization for tourism development both in the cases of force majeure (global crises like pandemics, extreme natural events, various problems with transport infrastructure or conflicts) and in the context of total digitalization. Digitalization allows ...
Added: November 19, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 98 С. 193–207
The study aimed to adapt and validate the Brand Addiction Scale (BASCALE) for use with a Russian-speaking sample. Brand addiction was conceptualised as a psychological state involving excessive attachment to a brand, characterised by emotional, cognitive and behavioural involvement, and constant urges to possess the brand’s products. The research was conducted in two stages. In ...
Added: October 12, 2025
Граница Ю. В., В кн.: Сборник научных статей по итогам международной научно-практической конференции «Цифровые технологии и информационная безопасность бизнес-процессов», Нижний Новгород: ННГУ им. Н.И. Лобачевского, 22 мая 2024 года.: Изд-во ННГУ им. Н.И. Лобачевского, 2024..
В данной статье предлагается подход к решению задачи оценки социокультурной региональной дифференциации, связанной с анализом отзывов о туристских маршрутах с применением алгоритмов машинного обучения для обработки естественного языка. ...
Added: October 12, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Coates D. C., Feddersen A., Naidenova I. N. et al., International Journal of Sport Finance 2025 Vol. 20 No. 3 P. 147–161
The investigation of the dynamics of brand strength can help managers to build a marketing strategy with the focus on increasing customer loyalty and retaining customers in periods of decline. We investigate brand dynamics, specifically evolution of customer loyalty, using data on football clubs in nine European football leagues. The first stage of our analysis ...
Added: September 18, 2025
Ahmed W., Tufail J., Fatima Q. et al., Policy Research Journal 2025 Vol. 3 No. 6 P. 586–600
Festivals provide joy and tranquility to many cities, attracting many people. The festival image may be a critical component of the region's brand development process since it may imprint the final tourist product. As a result, festival brands frequently affect how a region's overall brand is perceived. Festivals are gaining popularity to enhance a region's image ...
Added: September 1, 2025
Kanaev E., Garaeva A., Southeast Asia: Actual Problems of Development 2025 No. 2(67) P. 66–78
The article analyzes the possibility of making Southeast Asia a unified space of digital marketing by developing tourism global value chains (GVCs). On revealing major consumption trends in Southeast Asia, the authors discuss the extent of maturity of the digital consumer mindset in the region to finally turn to assessing the process of tourism GVC ...
Added: August 3, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025