Исследование опыта пользователей при взаимодействии с интернет-площадками
The article contains the results of the author's research aimed at studying the digital user experience in the segment of household appliances. In the course of the research, digital resources offering household appliances to the Russian consumer were identified, their positioning map was compiled, and a quantitative consumer assessment of the user experience of ordering household appliances on the allocated resources was obtained. The elements of user experience when choosing household appliances on the Internet are highlighted and their rating is compiled. The interest of household appliances consumers to the use of AR technologies is assessed and recommendations for their application are proposed.