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  • The Future We Live in. Book Review: Bäckström K., Egan-Wyer C., Samsioe E. (eds) (2024) The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience, Cham: Palgrave Macmillan. 383 p.
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News
July 24, 2026
‘I Like Self-Fulfilling Prophecies
Andrey Vorchik studies happiness, delivers popular science lectures, and believes that science should address social issues as well. In an interview for the Young Scientists of HSE University project, he spoke about how emotions influence decision-making, the Bermuda Triangle formed by the bathroom, refrigerator, and bed, and the ideal formula for education.
July 24, 2026
'Physics Is What the World Is Literally Built On'
Physicist Nina Dzhanayeva, recipient of a Vladimir Potanin Foundation scholarship, focuses her research on nanophotonics. In this interview for the HSE Young Scientists project, she discusses nanowells, scientific intuition, and how physics can help in making frangipane cream puffs.
July 20, 2026
Scientists Create Open Dataset for Studying Concentration
A team of Russian researchers, including scientists from HSE University–St Petersburg, has developed the first open multimodal dataset containing recordings of brain activity, heart function, and video observations to help researchers understand what happens in the human brain during deep concentration. In the future, the dataset could accelerate the development of neural interfaces, rehabilitation technologies, and AI systems. The article has been published in Scientific Data.

 

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?

The Future We Live in. Book Review: Bäckström K., Egan-Wyer C., Samsioe E. (eds) (2024) The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience, Cham: Palgrave Macmillan. 383 p.

Journal of Economic Sociology. 2024. Vol. 25. No. 3. P. 247–257.
Tikhomirova A.

The book “The Future of Consumption” offers the readers to take a look at the trends in the modern retail industry and their impact on the future of consumption. The editors, Kristina Bäckström, Carys Egan-Wyer, and Emma Samsioe, present the material in a deductive manner by first outlining the general topic of each part that provides the reader with the general idea. They guide the reader through tech- nological, sustainable, wellbeing, and customer experience factors, all of which are closely interlinked and shape consumption practices. They further divide parts into smaller elements, with each reflecting on the crucial tendencies within the modern consumption practices, which are to determine the future of consumption. In each chapter, the authors unpack the integral elements of modern consumption discourse that by the end of the book helps the reader assemble the jigsaw puzzle and get a complete understanding of the future of consumption. Even though the book presents a purely marketing standpoint and manifests itself as a guide for market researchers and practitioners, the reader can find a lot of evidence that the factors described have a much deeper societal nature beyond just consumption patterns. Modern consumption is no longer only about obtain- ing and utilizing goods and services. It is about self-identity and self-definition, when through consumption people tell who they are, what social stand they rep- resent, and what values and beliefs they reflect. The role of the retailer is also undergoing certain transformations. Modern retailers and brands are seen as the transmitters of social and political ideas, those who are able to shape public opin- ion and significantly alter consumption behavior. All the players of modern retail are interconnected and affect one another.

Research target: Sociology (including Demography and Anthropology
Language: English
DOI
Keywords: consumptiontechnologyconsumersustainabilitycustomer experiencewellbeing
Publication based on the results of:
Russians’ Daily Social Practices under Exogenous Shocks (2024)
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