Религиозные СМИ в ситуации конвергенции: инструменты медиааналитики и формирование стратегий православного медиа «Фома» в социальных сетях
The article is dedicated to the application of tools of media analytics for the Evaluation of the efficiency of social networks, in which the orthodox media «FOMA» is present. The data of the evaluation serve as the basis of the shaping-up of strategies of the media in question in 6 social networks. Instagram, Telegram and Vkontakte are qualified as efficient. OK, Twitter and Facebook are evaluated as sites with low potential of the audience.