Исследование особенностей самопрезентации сотрудников в организации
This article discusses the phenomenon of self-presentation of a person in the context of an organization; the tactics of self-presentation of employees belonging to different areas of professional activity (working with people, working with data) are analyzed; the tactics of self-presentation are compared, used both in face-to-face interaction with management and colleagues, and in the online communication format, which is one of the urgent tasks in the study of modern practice of organizational interaction.
In the work, in addition to theoretical methods of information analysis, empirical ones were used: Self-Presentation Tactics Scale (SPT) Lee S.-J. and Quigley B., the author's questionnaire on attitudes towards posted content on the Internet, aimed at studying the level of freedom of self-presentation of employees on the Internet. To assess the significance of the differences obtained in specialists of two types of professional activity, a one-sided two-sample Welch t-test was used - a statistical comparison of sample means for two groups. As a result of the work, correlations were calculated between self-presentation tactics (defensive and assertive) for each type of activity (working with people, working with data) and the degree of concern and control over content on the Internet (the level of freedom of self-presentation on the Internet).
In the course of the study, the hypothesis was partially confirmed that people working with people are dominated by assertive tactics of self-presentation, while people working with data are defensive. It was found that assertive and defensive tactics of self-presentation are more pronounced in a group of specialists working with people. It has been statistically found that employees who interact more with people and use assertive self-presentation tactics have greater control over the content they post on their social media.
The problem of studying the features of self-presentation in professional activity has not been studied enough to form a common understanding of the specifics of this phenomenon in the context of organization and new forms of online communications.