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Использование инструментов цифрового маркетинга российскими медиапроектами: создание и уточнение классификации
Коммуникации. Медиа. Дизайн. 2022. Т. 7. № 3. С. 63–97.
Chaltsev V.
The paper examines the promotion of media projects on the Internet, which is an important issue in the context of the rapid information technology development. Firstly, the authors present the overview of previous research to develop a generalized classification of groups of promotion tools. Then, with the help of in-depth semi-sctructured interviews with the promotion experts of Russian media projects, the classification refinement is carried out which results in the formation of four new groups and removal of Programmatic Advertising as a separate group.
Language:
Russian
Slabolitskiy I. S., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 215–244
This paper proposes a new approach for modeling and forecasting key indicators of Russia's foreign economic activity based on a block-based architecture of a Bayesian Vector Autoregression model with exogenous variables (BVARX). In conditions of high external uncertainty and the absence of publicly available data on the physical volumes of foreign trade since 2022, the ...
Added: July 24, 2026
Лобоцкий М. Ю., Komarov M. M., Zaramenskikh E., Бизнес-информатика 2026 Т. 20 № 2 С. 7–21
By early 2026, AI agents ceased to be experimental tools and began to be considered as a form of business process automation. Based on the analysis of in-depth interviews, an expert session, a quantitative survey of Russian companies, and sources reflecting Russian and foreign experience in the deployment of AI agents, a fivelevel maturity model ...
Added: July 24, 2026
Zhuravleva T., Afanasev K., Engelmann J. et al., / Series "SSRN Working Paper Series". 2026.
Extortionary ("harassment") bribery can persist even when widely condemned, consistent with a coordination problem sustained by beliefs about what others do and what others consider acceptable. We study whether a minimal institutional featurethe presence of a third-party monitor empowered to punish-shifts (i) normative expectations about extortion and compliance and (ii) empirical expectations about their prevalence. ...
Added: July 22, 2026
Veselitskaya N., Malekova D. K., European Journal of Futures Research 2026 Vol. 14 P. 1–13
Foresight methods are often treated as transferable tools whose selection depends mainly on the object of analysis, the time horizon or the available data. This article argues that such a view is incomplete because foresight methods are embedded in governance settings and perform different institutional functions across them. The article does not claim that the ...
Added: July 22, 2026
Shekova E., Коваленко Б. Б., Екатерининская А. А. et al., СПб.: Академия русского балета им. А.Я. Вагановой, 2026.
Сборник статей посвящен актуальным проблемам управления творческими коллективами, финансированию государственных балетных театров, особенностям современных проектов и бизнес-планированию в сфере хореографического искусства. ...
Added: July 21, 2026
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Tyurkin M., Azamat A., Cham: Springer, 2025.
This chapter explores the role of tokenization in blockchain technologies. Tokenization is a key enabler of the smart circular economy and organizational sustainability. Tokenization involves converting assets or value into digital tokens on a blockchain. This process offers new opportunities to enhance resource efficiency, transparency, and accountability within circular economy initiatives. By leveraging blockchain’s immutable ...
Added: July 20, 2026
Lola I. S., Asoskov D., Зинина Т. С., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет результаты ежегодного специализированного конъюнктурного мониторинга деловой активности ИТ-отрасли, проведенного в 2025 году. Выборка – около 700 организаций ИТ-отрасли (виды экономической деятельности 62, 63 согласно ОКВЭД2) из 30 субъектов Российской Федерации.
Программа обследования запущена с 2010 г. и основана на международном опыте измерения деловых тенденций ...
Added: July 20, 2026
Заболотнева П. А., Шаркова А. В., Новоселова И. Ю. et al., М.: Издательско-торговая корпорация «Дашков и Ко», 2025.
This monograph presents the author's research findings on improving the effectiveness of entrepreneurial activity. The relevance of the monograph's topic stems from the practical demand for applied research in the field of entrepreneurship development among Russian enterprises operating in the face of new challenges.
The monograph is intended for a wide range of readers, including representatives ...
Added: July 20, 2026
Abankina I., Зиньковский К. В., Креативные индустрии 2025 Т. 1 № 1 С. 53–66
The article presents an analysis of the demand for higher education in various fields of study in the context of public policy, the study is based on data from the HSE research “Monitoring of reception quality” for 2018–2024. The article proves that higher education in the creative industries sector directly depends on the income level ...
Added: July 20, 2026
Abankina I., Зиньковский К. В., Журнал Новой экономической ассоциации 2025 Т. 3 № 68 С. 299–308
The article presents an analysis of the demand and supply in higher education in various fi elds in the context of public policy. By studying the demand from families for various higher education programs, three areas of public policy are identifi ed that directly affect the supply and demand in higher education. The fi rst ...
Added: July 20, 2026
Degterev D. A., Морозенская Е. В., Азия и Африка сегодня 2026 № 7 С. 73–77
Abstract
The International Scientific Conference “Strategies for Industrial Development of African Countries,” attended by representatives of the domestic and international (primarily African) academic community, as well as representatives of Russian government agencies and business circles, was held at the Institute for African Studies of the Russian Academy of Sciences by the Center for Transition Economy Studies ...
Added: July 18, 2026
Авксентьева М. В., Ашихмин Я. И., Ашихмина О. В. et al., М.: ФГБУ "Издательство "Наука", 2023.
Предложены основные направления совершенствования планирования, организации и оплаты медицинской помощи, лекарственного обеспечения, информатизации и оценки технологий здравоохранения. Рекомендованы такие мероприятия, как конкретизация программы государственных гарантий бесплатного оказания гражданам медицинской помощи, создание системы общедоступного лекарственного обеспечения, использование клинико-статистических групп для оплаты медицинской помощи при ряде хронических неинфекционных заболеваний в амбулаторных условиях, формирование механизма привлечения соплатежей при ...
Added: July 16, 2026
Emelyanova O., Восток. Афро-азиатские общества: история и современность 2024 No. 1 P. 153–164
Food security in Japan has been under observation of analytics in both Japan and abroad as it is one of the key national security issues. Leading academic researchers of this issue in Japan include Suzuki N., Takeya T.,Yamamoto R. and Oguchi H. However, the main focus of their analysis is the social aspect. The English ...
Added: July 16, 2026
Aleshin D., Бирюков Е. С., Булатов А. С. et al., Аспект Пресс, 2025.
Учебное пособие подготовлено коллективом российских экономистов-международников, преимущественно из МГИМО. Оно посвящено анализу особенностей незападных экономических систем, а также участия данных стран в международных экономических отношениях.
Структурно учебное пособие состоит из трех разделов и 23 глав. Первый раздел посвящен различным аспектам методологии анализа незападных экономических систем. Приводятся как современные западные концепции классификации экономических систем, так и критические, а также незападные подходы к развитию (в том числе периферийная ...
Added: July 15, 2026
Degterev D. A., Степанова В. С., Международное право и международные организации 2025 № 3 С. 93–109
The issues of monetary cooperation between France and the member states of the West African Monetary Union (WAMU) have received wide coverage in academic literature. However, the phenomenon of the CFA franc as the "last colonial currency" of Africa is considered mainly in a journalistic vein, in a political and historical context, less often – ...
Added: July 15, 2026
Degterev D. A., Кирикова Т. Н., Россия и мир: научный диалог 2025 № 4 С. 37–57
This study focuses on the African policy of the Trump administration during his second term. The authors analyze why the formal framework for strategic planning in Africa proved too restrictive for the new US administration. Particular attention is paid to the consistent decline in international aid as a part of US African strategy. During Trump’s ...
Added: July 15, 2026
Cham: Springer, 2026.
In this ambitious two-volume open access collection of essays, a diverse group of scholars worldwide reflects on the past, present and future of the (comparative) regionalism research program. Volume I provides building blocks for regionalism studies in the coming years by indicating what a pluralistic theoretical and methodological toolbox to study regions could look like, ...
Added: July 15, 2026
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Колбин Е. И., Кубанцева Е. В., Selskiy A. et al., М.: ИСИЭЗ ВШЭ, 2026.
The monograph represents a comprehensive interdisciplinary study devoted to a conceptual analysis of customer centricity, identifying current trends and prospects for its development in the context of intensive digital transformation.
The book presents a holistic view of the diverse issues surrounding customer centricity in corporate and public governance, with a focus on modern technologies. The monograph ...
Added: June 23, 2026
Дементьева К. В., Костина А. Г., Неофилология 2024 Т. 10 № 3 С. 666–680
INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience MATERIALS AND ...
Added: October 16, 2025
Kanaev E., Southeast Asia: Actual Problems of Development 2025 Vol. 2 No. 2 (67) P. 132–146
The article attempts to specify the extent to which Brunei can contribute to ASEAN-led digital projects and initiatives. As in the current circumstances digital support for trans-boundary cooperation is an indispensable success factor, the paper focuses on the presumable establishment of the unified digital area in Southeast Asia as an enabler of trans-boundary economic and ...
Added: August 3, 2025
Kanaev E., Garaeva A., Southeast Asia: Actual Problems of Development 2025 No. 2(67) P. 66–78
The article analyzes the possibility of making Southeast Asia a unified space of digital marketing by developing tourism global value chains (GVCs). On revealing major consumption trends in Southeast Asia, the authors discuss the extent of maturity of the digital consumer mindset in the region to finally turn to assessing the process of tourism GVC ...
Added: August 3, 2025
Solovyov I., Семенихин В. А., Kushch S., Бизнес-информатика 2023 Т. 17 № 4 С. 57–72
In today’s economy based on knowledge and innovation, the development of absorptive capacity by companies is a critical aspect of business competitiveness. In this study, the tech stack of sites is considered as a specific, measurable part of the digital and innovative development of the company. In the previous literature, there is no clear answer ...
Added: December 4, 2023